SMART 2.0: Social Media Analytics and Reporting Tool Applied to Misinformation Tracking
The rapid proliferation of social media has created new data stemming from users’ thoughts, feelings, and interests. However, this unprecedented growth has led to the widespread dissemination of misinformation—deliberately or inadvertently false content that can trigger dangerous societal ramificati...
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| Format: | Article |
| Language: | English |
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Cogitatio
2025-04-01
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| Series: | Media and Communication |
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| Online Access: | https://www.cogitatiopress.com/mediaandcommunication/article/view/9543 |
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| _version_ | 1849253904447963136 |
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| author | Mahmoud Mousa Hamad Gopichandh Danala Wolfgang Jentner David Ebert |
| author_facet | Mahmoud Mousa Hamad Gopichandh Danala Wolfgang Jentner David Ebert |
| author_sort | Mahmoud Mousa Hamad |
| collection | DOAJ |
| description | The rapid proliferation of social media has created new data stemming from users’ thoughts, feelings, and interests. However, this unprecedented growth has led to the widespread dissemination of misinformation—deliberately or inadvertently false content that can trigger dangerous societal ramifications. Visual analytics combines advanced data analytics and interactive visualizations to explore data and mine insights. This article introduces the Social Media Analytics and Reporting Tool (SMART) 2.0, detailing its application in tracking misinformation on social media. An updated version of its predecessor, SMART 2.0 enables analysts to conduct real-time surveillance of social media content along with complementary data streams, including weather patterns, traffic conditions, and emergency service reports. SMART 2.0 offers enhanced capabilities like map-based, interactive, and AI-powered features that enable researchers to visualize and understand situational changes by assessing public social posts and comments. As a misinformation classification and tracking case study, we collected public, geo-tagged tweets from multiple cities in the UK during the 2024 riots. We showcased the effectiveness of SMART 2.0’s misinformation detection and tracking capabilities. Our findings show that SMART 2.0 effectively tracks and classifies misinformation using a human-in-the-loop approach. |
| format | Article |
| id | doaj-art-1f59c4568bea4e28aae55cb145ebc855 |
| institution | Kabale University |
| issn | 2183-2439 |
| language | English |
| publishDate | 2025-04-01 |
| publisher | Cogitatio |
| record_format | Article |
| series | Media and Communication |
| spelling | doaj-art-1f59c4568bea4e28aae55cb145ebc8552025-08-20T03:56:10ZengCogitatioMedia and Communication2183-24392025-04-0113010.17645/mac.95434090SMART 2.0: Social Media Analytics and Reporting Tool Applied to Misinformation TrackingMahmoud Mousa Hamad0Gopichandh Danala1Wolfgang Jentner2David Ebert3Data Institute for Societal Challenges, University of Oklahoma, USAData Institute for Societal Challenges, University of Oklahoma, USAData Institute for Societal Challenges, University of Oklahoma, USAData Institute for Societal Challenges, University of Oklahoma, USAThe rapid proliferation of social media has created new data stemming from users’ thoughts, feelings, and interests. However, this unprecedented growth has led to the widespread dissemination of misinformation—deliberately or inadvertently false content that can trigger dangerous societal ramifications. Visual analytics combines advanced data analytics and interactive visualizations to explore data and mine insights. This article introduces the Social Media Analytics and Reporting Tool (SMART) 2.0, detailing its application in tracking misinformation on social media. An updated version of its predecessor, SMART 2.0 enables analysts to conduct real-time surveillance of social media content along with complementary data streams, including weather patterns, traffic conditions, and emergency service reports. SMART 2.0 offers enhanced capabilities like map-based, interactive, and AI-powered features that enable researchers to visualize and understand situational changes by assessing public social posts and comments. As a misinformation classification and tracking case study, we collected public, geo-tagged tweets from multiple cities in the UK during the 2024 riots. We showcased the effectiveness of SMART 2.0’s misinformation detection and tracking capabilities. Our findings show that SMART 2.0 effectively tracks and classifies misinformation using a human-in-the-loop approach.https://www.cogitatiopress.com/mediaandcommunication/article/view/9543machine learningmisinformationsmartsmart 2.0social mediasurveillancevisual analytics |
| spellingShingle | Mahmoud Mousa Hamad Gopichandh Danala Wolfgang Jentner David Ebert SMART 2.0: Social Media Analytics and Reporting Tool Applied to Misinformation Tracking Media and Communication machine learning misinformation smart smart 2.0 social media surveillance visual analytics |
| title | SMART 2.0: Social Media Analytics and Reporting Tool Applied to Misinformation Tracking |
| title_full | SMART 2.0: Social Media Analytics and Reporting Tool Applied to Misinformation Tracking |
| title_fullStr | SMART 2.0: Social Media Analytics and Reporting Tool Applied to Misinformation Tracking |
| title_full_unstemmed | SMART 2.0: Social Media Analytics and Reporting Tool Applied to Misinformation Tracking |
| title_short | SMART 2.0: Social Media Analytics and Reporting Tool Applied to Misinformation Tracking |
| title_sort | smart 2 0 social media analytics and reporting tool applied to misinformation tracking |
| topic | machine learning misinformation smart smart 2.0 social media surveillance visual analytics |
| url | https://www.cogitatiopress.com/mediaandcommunication/article/view/9543 |
| work_keys_str_mv | AT mahmoudmousahamad smart20socialmediaanalyticsandreportingtoolappliedtomisinformationtracking AT gopichandhdanala smart20socialmediaanalyticsandreportingtoolappliedtomisinformationtracking AT wolfgangjentner smart20socialmediaanalyticsandreportingtoolappliedtomisinformationtracking AT davidebert smart20socialmediaanalyticsandreportingtoolappliedtomisinformationtracking |