“Blackboxing Whiteness”

This paper examines the home as networked and relational. These arrangements of space and place were investigated through a digital ethnography and critical discourse analysis of domestically focused posts by 50 Facebook users. This data was supplemented by interviews, and in-situ observations draw...

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Main Author: Jaqui Hiltermann
Format: Article
Language:English
Published: University of Johannesburg 2022-10-01
Series:Communicare
Subjects:
Online Access:https://journals.uj.ac.za/index.php/jcsa/article/view/1558
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author Jaqui Hiltermann
author_facet Jaqui Hiltermann
author_sort Jaqui Hiltermann
collection DOAJ
description This paper examines the home as networked and relational. These arrangements of space and place were investigated through a digital ethnography and critical discourse analysis of domestically focused posts by 50 Facebook users. This data was supplemented by interviews, and in-situ observations drawn from the broader sample. Facebook has opened up the private space of the home, allowing domestic space, place, and practice to gain visibility, which, when analysed in conjunction with Actor-Network Theory (ANT), illustrates the networked and relational quality of the home. The home, and the relationships between actants, reflects discourses and hierarchy. Women remain tightly bound to the home, and to postfeminist discourses of domesticity and domestopia. This paper reveals that whiteness, and in particular madamhood, is blackboxed within middle-class homes. Domestic workers employed by these households, on the other hand, were largely absent from such narratives and conversations, and were marginalised within networks.
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publishDate 2022-10-01
publisher University of Johannesburg
record_format Article
series Communicare
spelling doaj-art-1f3b99808e8445f6bba72733a807d5772025-01-20T08:56:24ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-10-0137210.36615/jcsa.v37i2.1558“Blackboxing Whiteness”Jaqui Hiltermann0University of Cape Town This paper examines the home as networked and relational. These arrangements of space and place were investigated through a digital ethnography and critical discourse analysis of domestically focused posts by 50 Facebook users. This data was supplemented by interviews, and in-situ observations drawn from the broader sample. Facebook has opened up the private space of the home, allowing domestic space, place, and practice to gain visibility, which, when analysed in conjunction with Actor-Network Theory (ANT), illustrates the networked and relational quality of the home. The home, and the relationships between actants, reflects discourses and hierarchy. Women remain tightly bound to the home, and to postfeminist discourses of domesticity and domestopia. This paper reveals that whiteness, and in particular madamhood, is blackboxed within middle-class homes. Domestic workers employed by these households, on the other hand, were largely absent from such narratives and conversations, and were marginalised within networks. https://journals.uj.ac.za/index.php/jcsa/article/view/1558middle-class South Africanetworked homeActor-Network Theory (ANT)relationalFacebook
spellingShingle Jaqui Hiltermann
“Blackboxing Whiteness”
Communicare
middle-class South Africa
networked home
Actor-Network Theory (ANT)
relational
Facebook
title “Blackboxing Whiteness”
title_full “Blackboxing Whiteness”
title_fullStr “Blackboxing Whiteness”
title_full_unstemmed “Blackboxing Whiteness”
title_short “Blackboxing Whiteness”
title_sort blackboxing whiteness
topic middle-class South Africa
networked home
Actor-Network Theory (ANT)
relational
Facebook
url https://journals.uj.ac.za/index.php/jcsa/article/view/1558
work_keys_str_mv AT jaquihiltermann blackboxingwhiteness