THE LAVENDER FESTIVAL – A PREREQUISITE FOR SUCCESSFUL ALTERNATIVE FORMS OF TOURISM (ON THE EXAMPLE CHIRPANMUNICIPALITY)
One of the key elements of modern tourism is the alternative forms it offers. Festivals and festival tourism arouse great interest among many tourists, and as a result of their implementation, an increase in tourist traffic levels is reported. As part of the main tourism assets for a region, festi...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Trakia University
2023-12-01
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| Series: | Trakia Journal of Sciences |
| Subjects: | |
| Online Access: | http://tru.uni-sz.bg/tsj/Volume%2021,%202023,%20Supplement%201,%20Series%20Social%20Sciences/4%20%D1%81%D0%B5%D0%BA%D1%86%D0%B8%D1%8F/%D0%B3%D0%BE%D1%82%D0%BE%D0%B2%D0%B8/45-V.Zheleva.docx.pdf |
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| Summary: | One of the key elements of modern tourism is the alternative forms it offers. Festivals and festival
tourism arouse great interest among many tourists, and as a result of their implementation, an increase
in tourist traffic levels is reported. As part of the main tourism assets for a region, festivals are gaining
momentum and have a significant impact on the economy of the localities where they are held. The
International Lavender Festival is proof of the sustainable development of tourism, based on an
agricultural activity characteristic of the region - lavender production. The PURPOSE of the present
research is to show how a traditional livelihood of the local population supports the revival of activities
that have the potential to create added value, social inclusion, entrepreneurship and limit the migration
flow. The applied scientific METHODS are statistical, historical, comparative-descriptive,
comprehensive assessment and regional analysis. Of greatest value is the conducted field research,
which has been discussed in more detail in the discussion. The RESULTS confirm the research
hypothesis that the natural and anthropogenic resources available in Bulgaria are a prerequisite for the
development of alternative forms of tourism. The main CONCLUSIONS suggest that the attitudes of
tourists towards this type of tourism are positive and this would help its sustainable regional
development. |
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| ISSN: | 1313-3551 |