Identifying and prioritizing appropriate strategies for customer loyalty in a mass environment (case study: clothing house)
Purpose: In a competitive environment where business competition has become a fundamental challenge for managers, various ways to maintain, survive, or grow the organization are conceivable. Among these, marketing experts believe that customer loyalty is one of the most effective tools in facing thi...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Ayandegan Institute of Higher Education, Tonekabon,
2024-06-01
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| Series: | تصمیم گیری و تحقیق در عملیات |
| Subjects: | |
| Online Access: | https://www.journal-dmor.ir/article_190642_8d68fea35b9961b108c72870f93d6d01.pdf |
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