L’indirection comme procédé de persuasion en publicité
The oblique nature of the persuasion of advertising is examined in relation to nondirectionality: the possibility of producing a primary act of discourse by the accomplishment of a secondary act of discourse. Taking into consideration the typology of acts of discourse and their conditions of accompl...
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| Format: | Article |
| Language: | fra |
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Université Laval
2000-11-01
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| Series: | Communication |
| Subjects: | |
| Online Access: | https://journals.openedition.org/communication/6459 |
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| _version_ | 1850170703602515968 |
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| author | Gilles Gauthier |
| author_facet | Gilles Gauthier |
| author_sort | Gilles Gauthier |
| collection | DOAJ |
| description | The oblique nature of the persuasion of advertising is examined in relation to nondirectionality: the possibility of producing a primary act of discourse by the accomplishment of a secondary act of discourse. Taking into consideration the typology of acts of discourse and their conditions of accomplishment allows for the identification of a certain number of methods by which nondirectionality functions. The study of a body of advertisements in Québécois women’s magazines leads to the identification of five specific methods of nondirectionality. The two most commonly employed are: (1) persuading the reader to use a product by claiming that the product will be beneficial (or that it will meet a need or expectation of the reader) and (2) pledging a result by affirming that it will be obtained. |
| format | Article |
| id | doaj-art-1ef980d0ddb74e30a2ba08d82e947594 |
| institution | OA Journals |
| issn | 1189-3788 1920-7344 |
| language | fra |
| publishDate | 2000-11-01 |
| publisher | Université Laval |
| record_format | Article |
| series | Communication |
| spelling | doaj-art-1ef980d0ddb74e30a2ba08d82e9475942025-08-20T02:20:26ZfraUniversité LavalCommunication1189-37881920-73442000-11-0120115517810.4000/communication.6459L’indirection comme procédé de persuasion en publicitéGilles GauthierThe oblique nature of the persuasion of advertising is examined in relation to nondirectionality: the possibility of producing a primary act of discourse by the accomplishment of a secondary act of discourse. Taking into consideration the typology of acts of discourse and their conditions of accomplishment allows for the identification of a certain number of methods by which nondirectionality functions. The study of a body of advertisements in Québécois women’s magazines leads to the identification of five specific methods of nondirectionality. The two most commonly employed are: (1) persuading the reader to use a product by claiming that the product will be beneficial (or that it will meet a need or expectation of the reader) and (2) pledging a result by affirming that it will be obtained.https://journals.openedition.org/communication/6459advertisementQuebecspeech actswomen’s magazinesindirection |
| spellingShingle | Gilles Gauthier L’indirection comme procédé de persuasion en publicité Communication advertisement Quebec speech acts women’s magazines indirection |
| title | L’indirection comme procédé de persuasion en publicité |
| title_full | L’indirection comme procédé de persuasion en publicité |
| title_fullStr | L’indirection comme procédé de persuasion en publicité |
| title_full_unstemmed | L’indirection comme procédé de persuasion en publicité |
| title_short | L’indirection comme procédé de persuasion en publicité |
| title_sort | l indirection comme procede de persuasion en publicite |
| topic | advertisement Quebec speech acts women’s magazines indirection |
| url | https://journals.openedition.org/communication/6459 |
| work_keys_str_mv | AT gillesgauthier lindirectioncommeprocededepersuasionenpublicite |