Attitudes of Consumers from University of Novi Sad toward Advertising through Sport among the Question how Often they Participate in Sports Activities
This research was aimed at gaining relevant knowledge about the attitudes of University of Novi Sad consumers toward advertising through sport among the question how often they participate in sports activities. The sample included 168 students from Faculti of Sporth and Physical Education in Novi Sa...
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| Format: | Article |
| Language: | English |
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Montenegrin Sports Academy
2018-07-01
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| Series: | Journal of Anthropology of Sport and Physical Education |
| Subjects: | |
| Online Access: | http://www.jaspe.ac.me/clanci/JASPE_July_2018_Bjelica_15-20.pdf |
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| author | Dusko Bjelica Marko Gušić Nebojša Maksimović |
| author_facet | Dusko Bjelica Marko Gušić Nebojša Maksimović |
| author_sort | Dusko Bjelica |
| collection | DOAJ |
| description | This research was aimed at gaining relevant knowledge about the attitudes of University of Novi Sad consumers toward advertising through sport among the question how often they participate in sports activities. The sample included 168 students from Faculti of Sporth and Physical Education in Novi Sad, divided into six subsample groups: consumers who do not participate in sport activities at all, then consumers who participate in sport activities less than ones a month, next 1–4 a month, 5–10 a month, 11–20 a month, as well as consumers participate in sport activities more than 20 times a month. The sample of variables contained the system of three general attitudes which were modelled by seven-point Likert scale. The results of the measuring were analyzed by multivariate analysis (MANOVA) and univariate analysis (ANOVA) and Post Hoc test. Based on the statistical analyses it was found that significant differences occur at multivariate level, as well as between all three variables at a significance level of p=.000. Hence, it is interesting to highlight that it was found there are significant differences showed up between the consumers who participate in various sports activities. The significant differences were found in one of three variables, while the consumers who participate less than 4 times a moths had much more negative attitudes toward advertising though sport. |
| format | Article |
| id | doaj-art-1ef7e72c1e8a4d3483c75204cb4ada19 |
| institution | Kabale University |
| issn | 2536-569X 2536-5703 |
| language | English |
| publishDate | 2018-07-01 |
| publisher | Montenegrin Sports Academy |
| record_format | Article |
| series | Journal of Anthropology of Sport and Physical Education |
| spelling | doaj-art-1ef7e72c1e8a4d3483c75204cb4ada192025-08-20T03:34:09ZengMontenegrin Sports AcademyJournal of Anthropology of Sport and Physical Education2536-569X2536-57032018-07-0123152010.26773/jaspe.180703Attitudes of Consumers from University of Novi Sad toward Advertising through Sport among the Question how Often they Participate in Sports ActivitiesDusko Bjelica0Marko Gušić1Nebojša Maksimović2University of Montenegro, Faculty for Sport and Physical Education, Niksic, MontenegroUniversity of Novi Sad, Faculty of Sport and Physical Education, Novi Sad, SerbiaUniversity of Novi Sad, Faculty of Sport and Physical Education, Novi Sad, SerbiThis research was aimed at gaining relevant knowledge about the attitudes of University of Novi Sad consumers toward advertising through sport among the question how often they participate in sports activities. The sample included 168 students from Faculti of Sporth and Physical Education in Novi Sad, divided into six subsample groups: consumers who do not participate in sport activities at all, then consumers who participate in sport activities less than ones a month, next 1–4 a month, 5–10 a month, 11–20 a month, as well as consumers participate in sport activities more than 20 times a month. The sample of variables contained the system of three general attitudes which were modelled by seven-point Likert scale. The results of the measuring were analyzed by multivariate analysis (MANOVA) and univariate analysis (ANOVA) and Post Hoc test. Based on the statistical analyses it was found that significant differences occur at multivariate level, as well as between all three variables at a significance level of p=.000. Hence, it is interesting to highlight that it was found there are significant differences showed up between the consumers who participate in various sports activities. The significant differences were found in one of three variables, while the consumers who participate less than 4 times a moths had much more negative attitudes toward advertising though sport.http://www.jaspe.ac.me/clanci/JASPE_July_2018_Bjelica_15-20.pdfAttitudesAdvertisingSports EventsNovi Sad |
| spellingShingle | Dusko Bjelica Marko Gušić Nebojša Maksimović Attitudes of Consumers from University of Novi Sad toward Advertising through Sport among the Question how Often they Participate in Sports Activities Journal of Anthropology of Sport and Physical Education Attitudes Advertising Sports Events Novi Sad |
| title | Attitudes of Consumers from University of Novi Sad toward Advertising through Sport among the Question how Often they Participate in Sports Activities |
| title_full | Attitudes of Consumers from University of Novi Sad toward Advertising through Sport among the Question how Often they Participate in Sports Activities |
| title_fullStr | Attitudes of Consumers from University of Novi Sad toward Advertising through Sport among the Question how Often they Participate in Sports Activities |
| title_full_unstemmed | Attitudes of Consumers from University of Novi Sad toward Advertising through Sport among the Question how Often they Participate in Sports Activities |
| title_short | Attitudes of Consumers from University of Novi Sad toward Advertising through Sport among the Question how Often they Participate in Sports Activities |
| title_sort | attitudes of consumers from university of novi sad toward advertising through sport among the question how often they participate in sports activities |
| topic | Attitudes Advertising Sports Events Novi Sad |
| url | http://www.jaspe.ac.me/clanci/JASPE_July_2018_Bjelica_15-20.pdf |
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