Dedi Mulyadi Political Branding in Identifying Sundanese Purwakarta Characters
This study examines how the politics of branding conducted by the Regent of Purwakarta Dedi Mulyadi in organizing and actualizing Purwakarta as a city with Sundanese characters. This study uses a qualitative method with a case study approach, intending to map various political branding efforts under...
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| Format: | Article |
| Language: | English |
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Universitas Islam Bandung
2020-06-01
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| Series: | MediaTor |
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| Online Access: | https://ejournal.unisba.ac.id/index.php/mediator/article/view/5347 |
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| author | Nila Nurlimah Aziz Taufik Hirzi Leti Kamila Nur Fitriastuti |
| author_facet | Nila Nurlimah Aziz Taufik Hirzi Leti Kamila Nur Fitriastuti |
| author_sort | Nila Nurlimah |
| collection | DOAJ |
| description | This study examines how the politics of branding conducted by the Regent of Purwakarta Dedi Mulyadi in organizing and actualizing Purwakarta as a city with Sundanese characters. This study uses a qualitative method with a case study approach, intending to map various political branding efforts undertaken by Dedi Mulyadi, both from policies in different sectors and implementation in the field. The qualitative data analysis steps such as data reduction, data presentation, and conclusion carried out simultaneously.
The results of this research are Dedi Mulyadi has taken political branding strategies and has been carrying out Sundanese nuanced political activities consistently and intensively, both through policy and direct socialization to citizens practically in an interactive, consistent, active, and participatory manner. Sundanese culture in the vision and mission of the local government implemented in local government policies in various sectors; education, tourism, and spatial sector. Dedi Mulyadi internalized Sundanese culture through innovative and creative ideas by following the changing times. Dedi Mulyadi's has brought Purwakarta as a city of culture as "Purwakarta Istimewa." |
| format | Article |
| id | doaj-art-1eb644b25c1245afb1ba4174f42a024d |
| institution | DOAJ |
| issn | 1411-5883 |
| language | English |
| publishDate | 2020-06-01 |
| publisher | Universitas Islam Bandung |
| record_format | Article |
| series | MediaTor |
| spelling | doaj-art-1eb644b25c1245afb1ba4174f42a024d2025-08-20T03:17:47ZengUniversitas Islam BandungMediaTor1411-58832020-06-01131213010.29313/mediator.v13i1.53473324Dedi Mulyadi Political Branding in Identifying Sundanese Purwakarta CharactersNila Nurlimah0Aziz Taufik Hirzi1Leti KamilaNur FitriastutiUniversitas Islam Bandunguniversitas islam bandungThis study examines how the politics of branding conducted by the Regent of Purwakarta Dedi Mulyadi in organizing and actualizing Purwakarta as a city with Sundanese characters. This study uses a qualitative method with a case study approach, intending to map various political branding efforts undertaken by Dedi Mulyadi, both from policies in different sectors and implementation in the field. The qualitative data analysis steps such as data reduction, data presentation, and conclusion carried out simultaneously. The results of this research are Dedi Mulyadi has taken political branding strategies and has been carrying out Sundanese nuanced political activities consistently and intensively, both through policy and direct socialization to citizens practically in an interactive, consistent, active, and participatory manner. Sundanese culture in the vision and mission of the local government implemented in local government policies in various sectors; education, tourism, and spatial sector. Dedi Mulyadi internalized Sundanese culture through innovative and creative ideas by following the changing times. Dedi Mulyadi's has brought Purwakarta as a city of culture as "Purwakarta Istimewa."https://ejournal.unisba.ac.id/index.php/mediator/article/view/5347political communicationlocal wisdompolitical brandingculturesundanese |
| spellingShingle | Nila Nurlimah Aziz Taufik Hirzi Leti Kamila Nur Fitriastuti Dedi Mulyadi Political Branding in Identifying Sundanese Purwakarta Characters MediaTor political communication local wisdom political branding culture sundanese |
| title | Dedi Mulyadi Political Branding in Identifying Sundanese Purwakarta Characters |
| title_full | Dedi Mulyadi Political Branding in Identifying Sundanese Purwakarta Characters |
| title_fullStr | Dedi Mulyadi Political Branding in Identifying Sundanese Purwakarta Characters |
| title_full_unstemmed | Dedi Mulyadi Political Branding in Identifying Sundanese Purwakarta Characters |
| title_short | Dedi Mulyadi Political Branding in Identifying Sundanese Purwakarta Characters |
| title_sort | dedi mulyadi political branding in identifying sundanese purwakarta characters |
| topic | political communication local wisdom political branding culture sundanese |
| url | https://ejournal.unisba.ac.id/index.php/mediator/article/view/5347 |
| work_keys_str_mv | AT nilanurlimah dedimulyadipoliticalbrandinginidentifyingsundanesepurwakartacharacters AT aziztaufikhirzi dedimulyadipoliticalbrandinginidentifyingsundanesepurwakartacharacters AT letikamila dedimulyadipoliticalbrandinginidentifyingsundanesepurwakartacharacters AT nurfitriastuti dedimulyadipoliticalbrandinginidentifyingsundanesepurwakartacharacters |