Data-Driven Customer Segmentation and Marketing Strategies in Grocery Retail
The study utilized a customer behavior dataset from a grocery store’s database to conduct a clustering analysis aimed at segmenting customers based on their demographics, product spending, and engagement patterns. The dataset comprised 2,240 samples with 29 attributes. After preprocessing steps like...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2025-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2025/09/shsconf_icdde2025_02011.pdf |
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