Tourism collaborative governance: The views of tourism small and medium-sized enterprises in rural areas

It is recognised that collaborative governance of­fers better solutions to problems than those fashioned exclu­sively by government agencies. Collaborative governance in­volves several relevant parties, particularly in the travel and tourism sector. The integrative processes of collaborative governa...

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Main Author: Takalani Ramukumba
Format: Article
Language:English
Published: ERRCD Forum 2025-03-01
Series:Interdisciplinary Journal of Management Sciences
Subjects:
Online Access:https://pubs.ufs.ac.za/index.php/ijms/article/view/1736
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author Takalani Ramukumba
author_facet Takalani Ramukumba
author_sort Takalani Ramukumba
collection DOAJ
description It is recognised that collaborative governance of­fers better solutions to problems than those fashioned exclu­sively by government agencies. Collaborative governance in­volves several relevant parties, particularly in the travel and tourism sector. The integrative processes of collaborative governance in the tourism industry provide a direct face-to-face alternative, leading to thorough and comprehensive stra­tegic planning. Recent tourism governance research has ex­plored the role of multiple actors in governing destinations but has not comprehensively investigated the role that tour­ism small and medium-sized enterprises play as important stakeholders at rural tourism destinations. Since tourism small and medium-sized enterprises are critical players in tourism collaborative governance, there is a need for an eval­uation of the role they play in this context. This study ex­plores the opinions of tourism small and medium-sized en­terprises regarding collaborative governance at rural tourism destinations. The study adopted a qualitative research ap­proach and employed a purposive sampling method, a non-probability sampling technique to select participants. Data were collected through semi-structured interviews. The results of the investigation indicate that tour­ism small and medium-sized enterprises recognise the need for their participation in tourism collabo­rative governance, the necessity of knowledgeable conveners, the importance of equal voices during stakeholder meetings, and mutual trust among stakeholders as essential components of effective col­laborative governance. The study recommends active and equitable community participation, build­ing mutual trust among stakeholders, and promoting effective collaboration between all parties in­volved in tourism collaborative governance.
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spelling doaj-art-1e872a2c1b4647d1bf1b8f563d2e728a2025-08-20T03:12:53ZengERRCD ForumInterdisciplinary Journal of Management Sciences3007-52972025-03-0121a04a0410.38140/ijms-2025.vol2.1.041702Tourism collaborative governance: The views of tourism small and medium-sized enterprises in rural areasTakalani Ramukumba0https://orcid.org/0000-0003-1176-1641Walter Sisulu University, South AfricaIt is recognised that collaborative governance of­fers better solutions to problems than those fashioned exclu­sively by government agencies. Collaborative governance in­volves several relevant parties, particularly in the travel and tourism sector. The integrative processes of collaborative governance in the tourism industry provide a direct face-to-face alternative, leading to thorough and comprehensive stra­tegic planning. Recent tourism governance research has ex­plored the role of multiple actors in governing destinations but has not comprehensively investigated the role that tour­ism small and medium-sized enterprises play as important stakeholders at rural tourism destinations. Since tourism small and medium-sized enterprises are critical players in tourism collaborative governance, there is a need for an eval­uation of the role they play in this context. This study ex­plores the opinions of tourism small and medium-sized en­terprises regarding collaborative governance at rural tourism destinations. The study adopted a qualitative research ap­proach and employed a purposive sampling method, a non-probability sampling technique to select participants. Data were collected through semi-structured interviews. The results of the investigation indicate that tour­ism small and medium-sized enterprises recognise the need for their participation in tourism collabo­rative governance, the necessity of knowledgeable conveners, the importance of equal voices during stakeholder meetings, and mutual trust among stakeholders as essential components of effective col­laborative governance. The study recommends active and equitable community participation, build­ing mutual trust among stakeholders, and promoting effective collaboration between all parties in­volved in tourism collaborative governance.https://pubs.ufs.ac.za/index.php/ijms/article/view/1736small and medium-sized enterprisescollaborative governancerural tourismstakeholdersnqileni village
spellingShingle Takalani Ramukumba
Tourism collaborative governance: The views of tourism small and medium-sized enterprises in rural areas
Interdisciplinary Journal of Management Sciences
small and medium-sized enterprises
collaborative governance
rural tourism
stakeholders
nqileni village
title Tourism collaborative governance: The views of tourism small and medium-sized enterprises in rural areas
title_full Tourism collaborative governance: The views of tourism small and medium-sized enterprises in rural areas
title_fullStr Tourism collaborative governance: The views of tourism small and medium-sized enterprises in rural areas
title_full_unstemmed Tourism collaborative governance: The views of tourism small and medium-sized enterprises in rural areas
title_short Tourism collaborative governance: The views of tourism small and medium-sized enterprises in rural areas
title_sort tourism collaborative governance the views of tourism small and medium sized enterprises in rural areas
topic small and medium-sized enterprises
collaborative governance
rural tourism
stakeholders
nqileni village
url https://pubs.ufs.ac.za/index.php/ijms/article/view/1736
work_keys_str_mv AT takalaniramukumba tourismcollaborativegovernancetheviewsoftourismsmallandmediumsizedenterprisesinruralareas