How Tourism Imaginary has been Updated in the New Spanish Sun-and-Beach Comedy: Fin de curso, Atasco en la nacional and Benidorm, mon amour

In the late-Francoist period, coastal tourism became an extremely important argument and discourse in film fiction and coincided with what was known as comedia desarrollista. This ‘development-era’ comedic film production was prolific, successful and in line with Spain’s propaganda, political and so...

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Main Authors: Salvador Martínez Puche, Antonio Martínez Puche
Format: Article
Language:deu
Published: Association Via@ 2018-12-01
Series:Via@
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Online Access:https://journals.openedition.org/viatourism/2971
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author Salvador Martínez Puche
Antonio Martínez Puche
author_facet Salvador Martínez Puche
Antonio Martínez Puche
author_sort Salvador Martínez Puche
collection DOAJ
description In the late-Francoist period, coastal tourism became an extremely important argument and discourse in film fiction and coincided with what was known as comedia desarrollista. This ‘development-era’ comedic film production was prolific, successful and in line with Spain’s propaganda, political and socioeconomic interests in the 1960s and 1970s. Its narrative and expressive codes can still be found in films that fall into the españolada supra-genre and use some of those clichés—now recycled and updated—in their form and content. An analysis of three feature films, Fin de curso (School’s Out, 2005), Atasco en la nacional (Traffic Jam, 2007)and Benidorm, mon amour (2015), shows how the stereotypical representation of sun-and-beach tourism, rather superfluous in the twenty-first century, has been influenced by deeply rooted imaginaries that previously served to promote the country’s commodified offerings.
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spelling doaj-art-1e816925051349a79d00901feeaff4292025-01-30T14:04:39ZdeuAssociation Via@Via@2259-924X2018-12-011410.4000/viatourism.2971How Tourism Imaginary has been Updated in the New Spanish Sun-and-Beach Comedy: Fin de curso, Atasco en la nacional and Benidorm, mon amourSalvador Martínez PucheAntonio Martínez PucheIn the late-Francoist period, coastal tourism became an extremely important argument and discourse in film fiction and coincided with what was known as comedia desarrollista. This ‘development-era’ comedic film production was prolific, successful and in line with Spain’s propaganda, political and socioeconomic interests in the 1960s and 1970s. Its narrative and expressive codes can still be found in films that fall into the españolada supra-genre and use some of those clichés—now recycled and updated—in their form and content. An analysis of three feature films, Fin de curso (School’s Out, 2005), Atasco en la nacional (Traffic Jam, 2007)and Benidorm, mon amour (2015), shows how the stereotypical representation of sun-and-beach tourism, rather superfluous in the twenty-first century, has been influenced by deeply rooted imaginaries that previously served to promote the country’s commodified offerings.https://journals.openedition.org/viatourism/2971tourismimaginaryfilmclichéssun and beachespañolada
spellingShingle Salvador Martínez Puche
Antonio Martínez Puche
How Tourism Imaginary has been Updated in the New Spanish Sun-and-Beach Comedy: Fin de curso, Atasco en la nacional and Benidorm, mon amour
Via@
tourism
imaginary
film
clichés
sun and beach
españolada
title How Tourism Imaginary has been Updated in the New Spanish Sun-and-Beach Comedy: Fin de curso, Atasco en la nacional and Benidorm, mon amour
title_full How Tourism Imaginary has been Updated in the New Spanish Sun-and-Beach Comedy: Fin de curso, Atasco en la nacional and Benidorm, mon amour
title_fullStr How Tourism Imaginary has been Updated in the New Spanish Sun-and-Beach Comedy: Fin de curso, Atasco en la nacional and Benidorm, mon amour
title_full_unstemmed How Tourism Imaginary has been Updated in the New Spanish Sun-and-Beach Comedy: Fin de curso, Atasco en la nacional and Benidorm, mon amour
title_short How Tourism Imaginary has been Updated in the New Spanish Sun-and-Beach Comedy: Fin de curso, Atasco en la nacional and Benidorm, mon amour
title_sort how tourism imaginary has been updated in the new spanish sun and beach comedy fin de curso atasco en la nacional and benidorm mon amour
topic tourism
imaginary
film
clichés
sun and beach
españolada
url https://journals.openedition.org/viatourism/2971
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