Use of UTAUT for analyzing the acceptance and use of electric scooters in the public transport system

.Bogotá’s Urban transport system faces critical challenges due to 80% population growth, insufficient routes, and a limited culture of solidarity. These factors exacerbate travel times, congestion, pollution, and user stress. Electric scooters (SES) have been introduced to mitigate these issues but...

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Main Authors: Fernando Marroquín-Ciendúa, Manuel Medina-Labrador, Laura Camila Hurtado Méndez, Lorena Patricia Mora Hernández, Cristian Nicolás Puentes Guzmán
Format: Article
Language:English
Published: Taylor & Francis Group 2025-12-01
Series:Urban, Planning and Transport Research
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Online Access:https://www.tandfonline.com/doi/10.1080/21650020.2025.2458548
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author Fernando Marroquín-Ciendúa
Manuel Medina-Labrador
Laura Camila Hurtado Méndez
Lorena Patricia Mora Hernández
Cristian Nicolás Puentes Guzmán
author_facet Fernando Marroquín-Ciendúa
Manuel Medina-Labrador
Laura Camila Hurtado Méndez
Lorena Patricia Mora Hernández
Cristian Nicolás Puentes Guzmán
author_sort Fernando Marroquín-Ciendúa
collection DOAJ
description .Bogotá’s Urban transport system faces critical challenges due to 80% population growth, insufficient routes, and a limited culture of solidarity. These factors exacerbate travel times, congestion, pollution, and user stress. Electric scooters (SES) have been introduced to mitigate these issues but remain underutilized. This study identifies factors that could enhance scooter adoption in Chapinero, Bogotá. The research was conducted in three phases: (1) Descriptive phase, a qualitative study with in-depth interviews, Exploratory Factor Analysis, and Principal Component Analysis; (2) Correlational phase, a statistical validation of the UTAUT model using survey responses from 424 participants; (3) Predictive phase, two Binary Logistic Regressions and a Log-Linear Analysis assessed the relationships between independent variables (Gender, Socioeconomic Strata, Incentives, and Knowledge of Scooters) and the dependent variable (Scooter Use). Results indicate that without prior knowledge or incentives, the probability of scooter use is just 1.59%. However, prior knowledge alone raises adoption likelihood to 71.14%, while additional incentives, such as gamification and point-based rewards, increase it to 90.37%. These findings provide insights for policymakers and mobility service providers to enhance sustainable urban transport in Bogotá.
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spelling doaj-art-1e1e1c59ad8c43b381d6589bb52573372025-01-26T05:48:40ZengTaylor & Francis GroupUrban, Planning and Transport Research2165-00202025-12-0113110.1080/21650020.2025.2458548Use of UTAUT for analyzing the acceptance and use of electric scooters in the public transport systemFernando Marroquín-Ciendúa0Manuel Medina-Labrador1Laura Camila Hurtado Méndez2Lorena Patricia Mora Hernández3Cristian Nicolás Puentes Guzmán4Área académica de Publicidad, Universidad Jorge Tadeo Lozano, Bogotá, ColombiaDepartamento de Ingeniería Industrial, Pontificia Universidad Javeriana, Bogotá, ColombiaDepartamento de Ingeniería Industrial, Pontificia Universidad Javeriana, Bogotá, ColombiaDepartamento de Ingeniería Industrial, Pontificia Universidad Javeriana, Bogotá, ColombiaDepartamento de Ingeniería Industrial, Pontificia Universidad Javeriana, Bogotá, Colombia.Bogotá’s Urban transport system faces critical challenges due to 80% population growth, insufficient routes, and a limited culture of solidarity. These factors exacerbate travel times, congestion, pollution, and user stress. Electric scooters (SES) have been introduced to mitigate these issues but remain underutilized. This study identifies factors that could enhance scooter adoption in Chapinero, Bogotá. The research was conducted in three phases: (1) Descriptive phase, a qualitative study with in-depth interviews, Exploratory Factor Analysis, and Principal Component Analysis; (2) Correlational phase, a statistical validation of the UTAUT model using survey responses from 424 participants; (3) Predictive phase, two Binary Logistic Regressions and a Log-Linear Analysis assessed the relationships between independent variables (Gender, Socioeconomic Strata, Incentives, and Knowledge of Scooters) and the dependent variable (Scooter Use). Results indicate that without prior knowledge or incentives, the probability of scooter use is just 1.59%. However, prior knowledge alone raises adoption likelihood to 71.14%, while additional incentives, such as gamification and point-based rewards, increase it to 90.37%. These findings provide insights for policymakers and mobility service providers to enhance sustainable urban transport in Bogotá.https://www.tandfonline.com/doi/10.1080/21650020.2025.2458548Shared electric scootersprior knowledge of useincentivesfrequency of scooter useUTAUT modelsustainable transportation
spellingShingle Fernando Marroquín-Ciendúa
Manuel Medina-Labrador
Laura Camila Hurtado Méndez
Lorena Patricia Mora Hernández
Cristian Nicolás Puentes Guzmán
Use of UTAUT for analyzing the acceptance and use of electric scooters in the public transport system
Urban, Planning and Transport Research
Shared electric scooters
prior knowledge of use
incentives
frequency of scooter use
UTAUT model
sustainable transportation
title Use of UTAUT for analyzing the acceptance and use of electric scooters in the public transport system
title_full Use of UTAUT for analyzing the acceptance and use of electric scooters in the public transport system
title_fullStr Use of UTAUT for analyzing the acceptance and use of electric scooters in the public transport system
title_full_unstemmed Use of UTAUT for analyzing the acceptance and use of electric scooters in the public transport system
title_short Use of UTAUT for analyzing the acceptance and use of electric scooters in the public transport system
title_sort use of utaut for analyzing the acceptance and use of electric scooters in the public transport system
topic Shared electric scooters
prior knowledge of use
incentives
frequency of scooter use
UTAUT model
sustainable transportation
url https://www.tandfonline.com/doi/10.1080/21650020.2025.2458548
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