Russian Practice of Marketing Management by Value Proposition
As a method of marketing management, value proposition means that the business strategy relies on a promise of value. It is a value offer that represents the product or service as unique, thus increasing the customer loyalty. This approach is regarded as efficient both by marketeers and entrepreneur...
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| Format: | Article |
| Language: | English |
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Kemerovo State University
2024-12-01
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| Series: | Вестник Кемеровского государственного университета. Серия: политические, социологические и экономические науки |
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