Inflation in Orange Juice Prices and Consumer Responses
This publication examines the recent inflation in orange juice prices and consumer responses using Nielsen scanner and Orange Juice tracker datasets. Orange juice prices experienced high inflation, peaking at 14.1% in January 2023, leading to decreased sales in both volume and dollars. Consumers ar...
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| Format: | Article |
| Language: | English |
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The University of Florida George A. Smathers Libraries
2024-02-01
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| Series: | EDIS |
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| Online Access: | https://journals.flvc.org/edis/article/view/134354 |
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| _version_ | 1825199126707437568 |
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| author | Sungeun Yoon Marisa Zansler Lisa House |
| author_facet | Sungeun Yoon Marisa Zansler Lisa House |
| author_sort | Sungeun Yoon |
| collection | DOAJ |
| description |
This publication examines the recent inflation in orange juice prices and consumer responses using Nielsen scanner and Orange Juice tracker datasets. Orange juice prices experienced high inflation, peaking at 14.1% in January 2023, leading to decreased sales in both volume and dollars. Consumers are aware of the ongoing inflation in orange juice prices and reduced their orange juice purchases in quantity and frequency instead of discontinuing consumption altogether. Despite the significant barrier of high prices, the proportions of active orange juice consumers and those with a positive perception of orange juice remained steady and strong. Marketing efforts emphasizing the health benefits of orange juice continue to be crucial in sustaining consumer perception and demand.
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| format | Article |
| id | doaj-art-1de490c2fe20498eb76d92a6b94f6757 |
| institution | Kabale University |
| issn | 2576-0009 |
| language | English |
| publishDate | 2024-02-01 |
| publisher | The University of Florida George A. Smathers Libraries |
| record_format | Article |
| series | EDIS |
| spelling | doaj-art-1de490c2fe20498eb76d92a6b94f67572025-02-08T05:40:16ZengThe University of Florida George A. Smathers LibrariesEDIS2576-00092024-02-0120241Inflation in Orange Juice Prices and Consumer ResponsesSungeun Yoon0https://orcid.org/0000-0001-8769-3185Marisa Zansler1https://orcid.org/0009-0008-8759-4716Lisa House2https://orcid.org/0000-0002-1901-6550University of FloridaFlorida Department of CitrusUniversity of Florida This publication examines the recent inflation in orange juice prices and consumer responses using Nielsen scanner and Orange Juice tracker datasets. Orange juice prices experienced high inflation, peaking at 14.1% in January 2023, leading to decreased sales in both volume and dollars. Consumers are aware of the ongoing inflation in orange juice prices and reduced their orange juice purchases in quantity and frequency instead of discontinuing consumption altogether. Despite the significant barrier of high prices, the proportions of active orange juice consumers and those with a positive perception of orange juice remained steady and strong. Marketing efforts emphasizing the health benefits of orange juice continue to be crucial in sustaining consumer perception and demand. https://journals.flvc.org/edis/article/view/134354inflationorange juice priceconsumer response to inflationorange juice marketingfood marketingconsumer behavior |
| spellingShingle | Sungeun Yoon Marisa Zansler Lisa House Inflation in Orange Juice Prices and Consumer Responses EDIS inflation orange juice price consumer response to inflation orange juice marketing food marketing consumer behavior |
| title | Inflation in Orange Juice Prices and Consumer Responses |
| title_full | Inflation in Orange Juice Prices and Consumer Responses |
| title_fullStr | Inflation in Orange Juice Prices and Consumer Responses |
| title_full_unstemmed | Inflation in Orange Juice Prices and Consumer Responses |
| title_short | Inflation in Orange Juice Prices and Consumer Responses |
| title_sort | inflation in orange juice prices and consumer responses |
| topic | inflation orange juice price consumer response to inflation orange juice marketing food marketing consumer behavior |
| url | https://journals.flvc.org/edis/article/view/134354 |
| work_keys_str_mv | AT sungeunyoon inflationinorangejuicepricesandconsumerresponses AT marisazansler inflationinorangejuicepricesandconsumerresponses AT lisahouse inflationinorangejuicepricesandconsumerresponses |