The Role of Halal Awareness on the Relationship between Religiosity and Halal Purchase Intention

The Role of Halal Awareness on the Relationship between Religiosity and Halal Purchase Intention

This study aims to investigate the effect of religiosity and halal awareness on halal purchase intention and analyze the mediating effect of halal awareness on the relationship between religiosity and halal purchase intention. The cluster sampling method was employed to select the sample size, and t...

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Bibliographic Details
Main Authors: Wahyuddin Albra, Darmawati Muchtar, Nurlela Nurlela, Muliani Muliani, Risna Safitri, Fitria Zaitun Nisa
Format: Article
Language:English
Published: Universitas Muhammadiyah Yogyakarta 2023-08-01
Series:International Journal of Islamic Economics and Finance
Subjects:
religiosity
halal awareness
halal intention
theory of planned behaviour
Online Access:https://journal.umy.ac.id/index.php/ijief/article/view/16685
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