Virtual Culinary Influence: Investigating the Impact of Food Vlogs on Viewer Attitudes and Restaurant Visit Intentions

Virtual Culinary Influence: Investigating the Impact of Food Vlogs on Viewer Attitudes and Restaurant Visit Intentions

Emerging as a pivotal trend on social media, food review vlogs not only narrate culinary experiences but also boost local cuisine and economic growth. This study delves into how such vlogs and vlogger traits affect viewer attitudes and restaurant visit intentions, guided by the stimulus–organism–res...

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Bibliographic Details
Main Authors: Tu-Anh Truong, Diana Piscarac, Seung-Mi Kang, Seung-Chul Yoo
Format: Article
Language:English
Published: MDPI AG 2025-01-01
Series:Information
Subjects:
restaurant reviews
online reviews
online eating
user-generated content
food review vlog
vloggers
Online Access:https://www.mdpi.com/2078-2489/16/1/44
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