Data campaigning: between empirics and assumptions
The use of big data in political campaigns extends far beyond micro-targeting, and has been singled out by journalists and campaign staffers alike as a powerful force that is integral to electoral victory. Current scholarship on the subject remains more mixed, however. This article provides an overv...
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| Format: | Article |
| Language: | English |
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Alexander von Humboldt Institute for Internet and Society
2019-12-01
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| Series: | Internet Policy Review |
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| Online Access: | https://policyreview.info/node/1437 |
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| author | Jessica Baldwin-Philippi |
| author_facet | Jessica Baldwin-Philippi |
| author_sort | Jessica Baldwin-Philippi |
| collection | DOAJ |
| description | The use of big data in political campaigns extends far beyond micro-targeting, and has been singled out by journalists and campaign staffers alike as a powerful force that is integral to electoral victory. Current scholarship on the subject remains more mixed, however. This article provides an overview of what we know (and don’t yet know) about the effects of data-campaigning across various goals of political campaigns, alongside more public facing narratives that present data campaigning as an all-powerful tactic, highlighting the gap between these two views. |
| format | Article |
| id | doaj-art-1d6bffe6000249d4b45081dc116a5290 |
| institution | OA Journals |
| issn | 2197-6775 |
| language | English |
| publishDate | 2019-12-01 |
| publisher | Alexander von Humboldt Institute for Internet and Society |
| record_format | Article |
| series | Internet Policy Review |
| spelling | doaj-art-1d6bffe6000249d4b45081dc116a52902025-08-20T02:03:13ZengAlexander von Humboldt Institute for Internet and SocietyInternet Policy Review2197-67752019-12-018410.14763/2019.4.1437Data campaigning: between empirics and assumptionsJessica Baldwin-Philippi0Fordham UniversityThe use of big data in political campaigns extends far beyond micro-targeting, and has been singled out by journalists and campaign staffers alike as a powerful force that is integral to electoral victory. Current scholarship on the subject remains more mixed, however. This article provides an overview of what we know (and don’t yet know) about the effects of data-campaigning across various goals of political campaigns, alongside more public facing narratives that present data campaigning as an all-powerful tactic, highlighting the gap between these two views.https://policyreview.info/node/1437Data campaigningPolitical campaignsBig dataMicro-targetingSocial media |
| spellingShingle | Jessica Baldwin-Philippi Data campaigning: between empirics and assumptions Internet Policy Review Data campaigning Political campaigns Big data Micro-targeting Social media |
| title | Data campaigning: between empirics and assumptions |
| title_full | Data campaigning: between empirics and assumptions |
| title_fullStr | Data campaigning: between empirics and assumptions |
| title_full_unstemmed | Data campaigning: between empirics and assumptions |
| title_short | Data campaigning: between empirics and assumptions |
| title_sort | data campaigning between empirics and assumptions |
| topic | Data campaigning Political campaigns Big data Micro-targeting Social media |
| url | https://policyreview.info/node/1437 |
| work_keys_str_mv | AT jessicabaldwinphilippi datacampaigningbetweenempiricsandassumptions |