Satisfaction and continuation intention in music streaming services: investigating key factors for user retention
BackgroundThe business landscape for music streaming services has shifted significantly over the past decade. Retaining music streaming users is critical for service providers' sustainability.MethodsThis study utilized an electronic questionnaire to survey 895 music streaming users. Structural...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-06-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1552800/full |
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