User feedback assessment of region-focused mobility-as-a-service bundles

Mobility-as-a-Service (MaaS) is viewed as a prospective approach to encourage sustainable mobility. To ensure the effectiveness of MaaS subscription plans, continuous feedback and communication with users are crucial. The objective of this study is to develop a methodology for designing region-focus...

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Main Authors: Sofia Suárez, Eloisa Macedo, Gennaro Ciccarelli, Jorge M. Bandeira
Format: Article
Language:English
Published: Elsevier 2025-06-01
Series:Multimodal Transportation
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Online Access:http://www.sciencedirect.com/science/article/pii/S2772586325000188
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author Sofia Suárez
Eloisa Macedo
Gennaro Ciccarelli
Jorge M. Bandeira
author_facet Sofia Suárez
Eloisa Macedo
Gennaro Ciccarelli
Jorge M. Bandeira
author_sort Sofia Suárez
collection DOAJ
description Mobility-as-a-Service (MaaS) is viewed as a prospective approach to encourage sustainable mobility. To ensure the effectiveness of MaaS subscription plans, continuous feedback and communication with users are crucial. The objective of this study is to develop a methodology for designing region-focused MaaS bundles and assess their viability through end-user's feedback and its potential for increasing users’ uptake of more sustainable travel. To explore user willingness to adopt the suggested MaaS bundles and estimate net changes in carbon dioxide (CO2) and nitrogen oxide (NOx) emissions, stated preference surveys (SPS) were conducted in the Portuguese cities of Aveiro and Coimbra. Results suggest a preference for bundles offering unlimited travel on public transport and, due to the efficient public transport network in Coimbra, the willingness to use such bundles was higher than for Aveiro. In an optimistic scenario, average emission savings of 35 % for CO2 and 30 % for NOx emissions, specifically for the most frequent trips, were found. In a realistic scenario with values adjusted to revealed preferences, these reductions drop to 5 % for CO2 and 4 % for NOx. Overall, our research highlights the complexities associated with behavioural changes and underscores the importance of policies that consider the intricacies of human behaviour. Furthermore, the findings regarding the introduction of MaaS bundles emphasize the pivotal role of a robust PT system in driving changes in travel behaviour among the population, contributing to mitigating the negative effects of unsustainable, carbon-dependent travel choices.
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spelling doaj-art-1d3a2a74774e41c3803667a4b6a21efc2025-08-20T03:22:30ZengElsevierMultimodal Transportation2772-58632025-06-014210020410.1016/j.multra.2025.100204User feedback assessment of region-focused mobility-as-a-service bundlesSofia Suárez0Eloisa Macedo1Gennaro Ciccarelli2Jorge M. Bandeira3TEMA – Centre for Mechanical Technology and Automation, Department of Mechanical Engineering, University of Aveiro, 3810-193 Aveiro, Portugal; LASI - Intelligent Systems Associate Laboratory, PortugalTEMA – Centre for Mechanical Technology and Automation, Department of Mechanical Engineering, University of Aveiro, 3810-193 Aveiro, Portugal; LASI - Intelligent Systems Associate Laboratory, PortugalTTS Italia, ItalyTEMA – Centre for Mechanical Technology and Automation, Department of Mechanical Engineering, University of Aveiro, 3810-193 Aveiro, Portugal; LASI - Intelligent Systems Associate Laboratory, Portugal; Corresponding author.Mobility-as-a-Service (MaaS) is viewed as a prospective approach to encourage sustainable mobility. To ensure the effectiveness of MaaS subscription plans, continuous feedback and communication with users are crucial. The objective of this study is to develop a methodology for designing region-focused MaaS bundles and assess their viability through end-user's feedback and its potential for increasing users’ uptake of more sustainable travel. To explore user willingness to adopt the suggested MaaS bundles and estimate net changes in carbon dioxide (CO2) and nitrogen oxide (NOx) emissions, stated preference surveys (SPS) were conducted in the Portuguese cities of Aveiro and Coimbra. Results suggest a preference for bundles offering unlimited travel on public transport and, due to the efficient public transport network in Coimbra, the willingness to use such bundles was higher than for Aveiro. In an optimistic scenario, average emission savings of 35 % for CO2 and 30 % for NOx emissions, specifically for the most frequent trips, were found. In a realistic scenario with values adjusted to revealed preferences, these reductions drop to 5 % for CO2 and 4 % for NOx. Overall, our research highlights the complexities associated with behavioural changes and underscores the importance of policies that consider the intricacies of human behaviour. Furthermore, the findings regarding the introduction of MaaS bundles emphasize the pivotal role of a robust PT system in driving changes in travel behaviour among the population, contributing to mitigating the negative effects of unsustainable, carbon-dependent travel choices.http://www.sciencedirect.com/science/article/pii/S2772586325000188Mobility-as-a-serviceMaaS bundlesMultimodal transportStated preference surveyEmissions
spellingShingle Sofia Suárez
Eloisa Macedo
Gennaro Ciccarelli
Jorge M. Bandeira
User feedback assessment of region-focused mobility-as-a-service bundles
Multimodal Transportation
Mobility-as-a-service
MaaS bundles
Multimodal transport
Stated preference survey
Emissions
title User feedback assessment of region-focused mobility-as-a-service bundles
title_full User feedback assessment of region-focused mobility-as-a-service bundles
title_fullStr User feedback assessment of region-focused mobility-as-a-service bundles
title_full_unstemmed User feedback assessment of region-focused mobility-as-a-service bundles
title_short User feedback assessment of region-focused mobility-as-a-service bundles
title_sort user feedback assessment of region focused mobility as a service bundles
topic Mobility-as-a-service
MaaS bundles
Multimodal transport
Stated preference survey
Emissions
url http://www.sciencedirect.com/science/article/pii/S2772586325000188
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