GoHoliday: Development of An Improvised Mobile Application for Boutique Hotels and Resorts
One of the main challenges boutique hotels and resorts face is the direct outreach to tourists and customers. As a result, these independent hotels often resort to online platforms such as Agoda and Airbnb to expand their customer base. However, this approach comes at the cost of losing revenue to O...
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| Format: | Article |
| Language: | English |
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MMU Press
2024-02-01
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| Series: | Journal of Informatics and Web Engineering |
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| Online Access: | https://journals.mmupress.com/index.php/jiwe/article/view/803 |
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| author | Iftiaj Alom Ismail Ahmed Al-Qasem Al-Hadi Neesha Jothi Sook Fern Yeo |
| author_facet | Iftiaj Alom Ismail Ahmed Al-Qasem Al-Hadi Neesha Jothi Sook Fern Yeo |
| author_sort | Iftiaj Alom |
| collection | DOAJ |
| description | One of the main challenges boutique hotels and resorts face is the direct outreach to tourists and customers. As a result, these independent hotels often resort to online platforms such as Agoda and Airbnb to expand their customer base. However, this approach comes at the cost of losing revenue to Online Travel Agencies (OTAs) that solely focus on room sales, hindering the establishment of a strong brand image for boutique hotels and resorts. Considering the heavy reliance on OTAs, this paper focuses on the development of GoHoliday, a cross-platform mobile app prototype that aims to bridge the gap between boutique hotels and users. This mobile application seamlessly integrates a booking engine, an AI assistant for trip planning, and an experience-sharing platform, enhancing the app's capabilities alongside other features. By implementing the GoHoliday mobile application, boutique hotels can maximize their reach and establish a distinct brand identity by directly serving their valuable guests with more personalized arrangements. |
| format | Article |
| id | doaj-art-1cf97bfce1e94ea3af631dcedb7c1b70 |
| institution | OA Journals |
| issn | 2821-370X |
| language | English |
| publishDate | 2024-02-01 |
| publisher | MMU Press |
| record_format | Article |
| series | Journal of Informatics and Web Engineering |
| spelling | doaj-art-1cf97bfce1e94ea3af631dcedb7c1b702025-08-20T02:30:58ZengMMU PressJournal of Informatics and Web Engineering2821-370X2024-02-013119220910.33093/jiwe.2024.3.1.13802GoHoliday: Development of An Improvised Mobile Application for Boutique Hotels and ResortsIftiaj Alom0Ismail Ahmed Al-Qasem Al-Hadi1https://orcid.org/0000-0002-9521-7645Neesha Jothi2Sook Fern Yeo3UCSI University, MalaysiaUCSI University, MalaysiaUCSI University, Malaysia Multimedia University, Malaysia; Daffodil International University, BangladeshOne of the main challenges boutique hotels and resorts face is the direct outreach to tourists and customers. As a result, these independent hotels often resort to online platforms such as Agoda and Airbnb to expand their customer base. However, this approach comes at the cost of losing revenue to Online Travel Agencies (OTAs) that solely focus on room sales, hindering the establishment of a strong brand image for boutique hotels and resorts. Considering the heavy reliance on OTAs, this paper focuses on the development of GoHoliday, a cross-platform mobile app prototype that aims to bridge the gap between boutique hotels and users. This mobile application seamlessly integrates a booking engine, an AI assistant for trip planning, and an experience-sharing platform, enhancing the app's capabilities alongside other features. By implementing the GoHoliday mobile application, boutique hotels can maximize their reach and establish a distinct brand identity by directly serving their valuable guests with more personalized arrangements.https://journals.mmupress.com/index.php/jiwe/article/view/803boutique hotelshotel brand applicationotatravel technologiesai tour guide |
| spellingShingle | Iftiaj Alom Ismail Ahmed Al-Qasem Al-Hadi Neesha Jothi Sook Fern Yeo GoHoliday: Development of An Improvised Mobile Application for Boutique Hotels and Resorts Journal of Informatics and Web Engineering boutique hotels hotel brand application ota travel technologies ai tour guide |
| title | GoHoliday: Development of An Improvised Mobile Application for Boutique Hotels and Resorts |
| title_full | GoHoliday: Development of An Improvised Mobile Application for Boutique Hotels and Resorts |
| title_fullStr | GoHoliday: Development of An Improvised Mobile Application for Boutique Hotels and Resorts |
| title_full_unstemmed | GoHoliday: Development of An Improvised Mobile Application for Boutique Hotels and Resorts |
| title_short | GoHoliday: Development of An Improvised Mobile Application for Boutique Hotels and Resorts |
| title_sort | goholiday development of an improvised mobile application for boutique hotels and resorts |
| topic | boutique hotels hotel brand application ota travel technologies ai tour guide |
| url | https://journals.mmupress.com/index.php/jiwe/article/view/803 |
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