Unveiling the mediating role of cultural trade and domestic identity in Chinese consumer engagement with foreign films and TV series

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Main Authors: Sheng Yuan, Wei-Lun Huang, Zhihan Chen, Hengbin Yin
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2024-01-01
Series:PLoS ONE
Online Access:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC11649089/?tool=EBI
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author Sheng Yuan
Wei-Lun Huang
Zhihan Chen
Hengbin Yin
author_facet Sheng Yuan
Wei-Lun Huang
Zhihan Chen
Hengbin Yin
author_sort Sheng Yuan
collection DOAJ
format Article
id doaj-art-1cb1f7020e84433a999d49da950eb2ea
institution OA Journals
issn 1932-6203
language English
publishDate 2024-01-01
publisher Public Library of Science (PLoS)
record_format Article
series PLoS ONE
spelling doaj-art-1cb1f7020e84433a999d49da950eb2ea2025-08-20T01:57:05ZengPublic Library of Science (PLoS)PLoS ONE1932-62032024-01-011912Unveiling the mediating role of cultural trade and domestic identity in Chinese consumer engagement with foreign films and TV seriesSheng YuanWei-Lun HuangZhihan ChenHengbin Yinhttps://www.ncbi.nlm.nih.gov/pmc/articles/PMC11649089/?tool=EBI
spellingShingle Sheng Yuan
Wei-Lun Huang
Zhihan Chen
Hengbin Yin
Unveiling the mediating role of cultural trade and domestic identity in Chinese consumer engagement with foreign films and TV series
PLoS ONE
title Unveiling the mediating role of cultural trade and domestic identity in Chinese consumer engagement with foreign films and TV series
title_full Unveiling the mediating role of cultural trade and domestic identity in Chinese consumer engagement with foreign films and TV series
title_fullStr Unveiling the mediating role of cultural trade and domestic identity in Chinese consumer engagement with foreign films and TV series
title_full_unstemmed Unveiling the mediating role of cultural trade and domestic identity in Chinese consumer engagement with foreign films and TV series
title_short Unveiling the mediating role of cultural trade and domestic identity in Chinese consumer engagement with foreign films and TV series
title_sort unveiling the mediating role of cultural trade and domestic identity in chinese consumer engagement with foreign films and tv series
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC11649089/?tool=EBI
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AT zhihanchen unveilingthemediatingroleofculturaltradeanddomesticidentityinchineseconsumerengagementwithforeignfilmsandtvseries
AT hengbinyin unveilingthemediatingroleofculturaltradeanddomesticidentityinchineseconsumerengagementwithforeignfilmsandtvseries