In the perception of the Olympic movement and gender equity in sport, are gender and sport practice determining factors?

BackgroundThe Olympic Movement (OM) has evolved considerably, with the modern Olympic Games as its main emblem in the world. Within its most recent agenda, issues such as sustainability, fair play, however, inclusion and gender equity have gained greater relevance, especially through Olympic Agenda...

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Main Authors: Hussein Muñoz-Helú, Luis Felipe Reynoso-Sánchez, Karla Noelia Cruz-Morales, Ciria Margarita Salazar-C, Leonardo Jose Mataruna-Dos-Santos
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-03-01
Series:Frontiers in Sports and Active Living
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Online Access:https://www.frontiersin.org/articles/10.3389/fspor.2025.1564617/full
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author Hussein Muñoz-Helú
Luis Felipe Reynoso-Sánchez
Karla Noelia Cruz-Morales
Ciria Margarita Salazar-C
Leonardo Jose Mataruna-Dos-Santos
author_facet Hussein Muñoz-Helú
Luis Felipe Reynoso-Sánchez
Karla Noelia Cruz-Morales
Ciria Margarita Salazar-C
Leonardo Jose Mataruna-Dos-Santos
author_sort Hussein Muñoz-Helú
collection DOAJ
description BackgroundThe Olympic Movement (OM) has evolved considerably, with the modern Olympic Games as its main emblem in the world. Within its most recent agenda, issues such as sustainability, fair play, however, inclusion and gender equity have gained greater relevance, especially through Olympic Agenda 2020, its subsequent recommendations in Agenda 2020 + 5 and the strong influence of the Sustainable Development Goals (SDGs) promoted by the United Nations (UN). This study analyzes the conditional role of gender and sports practice level in moderating the influence of the Olympic Movement's perception on attitudes toward women's participation in sports among Mexican university physical education, sports, and exercise sciences students.MethodA cross-sectional, correlational-descriptive design was employed with a sample of 415 students (33.5% women) from 15 higher Mexican education institutions. Data collection utilized the Olympism Vision and Its Educational Repercussions Questionnaire and the Scale of Attitudes Toward Women's Participation in Sports. A double moderation analysis examined how gender and sports practice level moderated the relationship between Olympic Movement perceptions (threats, values, significance) and attitudes toward women's sports participation.ResultsWomen exhibit greater knowledge of Olympism than men, as do high-level sports practitioners compared to their less active counterparts. Women also express a stronger positive perception of women in sports but report lower perceptions of equity and social support for women in sports compared to men. Double moderation analyses revealed that gender and sports practice level significantly shaped the relationship between perceptions of the Olympic Movement and attitudes toward women's sports participation. Women at low-to-moderate sports participation levels perceived greater threats to gender equity and more strongly identified with the Olympic Movement's values in promoting women's participation. Elite athletes of both genders recognized gender inequities within sports systems, while non-active participants linked women's participation to Olympic ideals over systemic actions.ConclusionThe results underscore the need for targeted policies and educational strategies to enhance gender equity and support women's sports participation. Promoting Olympic education within academic and extracurricular frameworks could strengthen critical awareness of human rights and sports values, countering stereotyped narratives and fostering equitable opportunities in sports.
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spelling doaj-art-1cae5c05429741f7b4daee8f9d6bf2ac2025-08-20T03:41:00ZengFrontiers Media S.A.Frontiers in Sports and Active Living2624-93672025-03-01710.3389/fspor.2025.15646171564617In the perception of the Olympic movement and gender equity in sport, are gender and sport practice determining factors?Hussein Muñoz-Helú0Luis Felipe Reynoso-Sánchez1Karla Noelia Cruz-Morales2Ciria Margarita Salazar-C3Leonardo Jose Mataruna-Dos-Santos4Department of Economic-Administrative Sciences, Autonomous University of Occident, Los Mochis, MexicoResearch Centre for Physical Culture Science and Health, Autonomous University of Occident, Culiacan, MexicoDepartment of Social Sciences and Humanities, Autonomous University of Occident, Los Mochis, MexicoFaculty of Education Sciences, University of Colima, Colima, MexicoSchool of Management, Canadian University Dubai, Dubai, United Arab EmiratesBackgroundThe Olympic Movement (OM) has evolved considerably, with the modern Olympic Games as its main emblem in the world. Within its most recent agenda, issues such as sustainability, fair play, however, inclusion and gender equity have gained greater relevance, especially through Olympic Agenda 2020, its subsequent recommendations in Agenda 2020 + 5 and the strong influence of the Sustainable Development Goals (SDGs) promoted by the United Nations (UN). This study analyzes the conditional role of gender and sports practice level in moderating the influence of the Olympic Movement's perception on attitudes toward women's participation in sports among Mexican university physical education, sports, and exercise sciences students.MethodA cross-sectional, correlational-descriptive design was employed with a sample of 415 students (33.5% women) from 15 higher Mexican education institutions. Data collection utilized the Olympism Vision and Its Educational Repercussions Questionnaire and the Scale of Attitudes Toward Women's Participation in Sports. A double moderation analysis examined how gender and sports practice level moderated the relationship between Olympic Movement perceptions (threats, values, significance) and attitudes toward women's sports participation.ResultsWomen exhibit greater knowledge of Olympism than men, as do high-level sports practitioners compared to their less active counterparts. Women also express a stronger positive perception of women in sports but report lower perceptions of equity and social support for women in sports compared to men. Double moderation analyses revealed that gender and sports practice level significantly shaped the relationship between perceptions of the Olympic Movement and attitudes toward women's sports participation. Women at low-to-moderate sports participation levels perceived greater threats to gender equity and more strongly identified with the Olympic Movement's values in promoting women's participation. Elite athletes of both genders recognized gender inequities within sports systems, while non-active participants linked women's participation to Olympic ideals over systemic actions.ConclusionThe results underscore the need for targeted policies and educational strategies to enhance gender equity and support women's sports participation. Promoting Olympic education within academic and extracurricular frameworks could strengthen critical awareness of human rights and sports values, countering stereotyped narratives and fostering equitable opportunities in sports.https://www.frontiersin.org/articles/10.3389/fspor.2025.1564617/fullOlympismOlympic valueswomen athletesexercise sciencesuniversity studentsgender equity
spellingShingle Hussein Muñoz-Helú
Luis Felipe Reynoso-Sánchez
Karla Noelia Cruz-Morales
Ciria Margarita Salazar-C
Leonardo Jose Mataruna-Dos-Santos
In the perception of the Olympic movement and gender equity in sport, are gender and sport practice determining factors?
Frontiers in Sports and Active Living
Olympism
Olympic values
women athletes
exercise sciences
university students
gender equity
title In the perception of the Olympic movement and gender equity in sport, are gender and sport practice determining factors?
title_full In the perception of the Olympic movement and gender equity in sport, are gender and sport practice determining factors?
title_fullStr In the perception of the Olympic movement and gender equity in sport, are gender and sport practice determining factors?
title_full_unstemmed In the perception of the Olympic movement and gender equity in sport, are gender and sport practice determining factors?
title_short In the perception of the Olympic movement and gender equity in sport, are gender and sport practice determining factors?
title_sort in the perception of the olympic movement and gender equity in sport are gender and sport practice determining factors
topic Olympism
Olympic values
women athletes
exercise sciences
university students
gender equity
url https://www.frontiersin.org/articles/10.3389/fspor.2025.1564617/full
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