The Effect of Individual and Environmental Motivations on YouTuber Followers’ Behavioral Changes
This study aimed to determine the effective factors on the behavioral changes of YouTuber followers. Accordingly, it was targeted to determine the effect of the individual, environmental motivations, and YouTuber characteristics on the change of followers’ behavior through the online flow process. M...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Istanbul University Press
2021-11-01
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| Series: | Istanbul Business Research |
| Subjects: | |
| Online Access: | https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/D047D48383DF4A2B87375D1022C8DB10 |
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