ANTI-CRISIS MANAGEMENT IN CONTEXT OF ITS THEORETICAL AND METHODOLOGICAL RESEARCH BASES

Effective country and enterprise economic management determines survival of dozens thousand Russian enterprises under market economics conditions any time, but management on the basis of marketing elements gains particular importance during crises. Anti-crisis management is a complex preventive mana...

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Main Author: A. V. Trapitsyn
Format: Article
Language:Russian
Published: Nauka 2016-12-01
Series:Модернизация, инновация, развитие
Subjects:
Online Access:https://www.mir-nayka.com/jour/article/view/577
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author A. V. Trapitsyn
author_facet A. V. Trapitsyn
author_sort A. V. Trapitsyn
collection DOAJ
description Effective country and enterprise economic management determines survival of dozens thousand Russian enterprises under market economics conditions any time, but management on the basis of marketing elements gains particular importance during crises. Anti-crisis management is a complex preventive management model created and functioning to neutralize or mitigate crisis phenomena. Different anti-crisis management theoretical and practical concepts used in the world are discussed and compared along with the management research approaches. Described in the article is author’s approach to anti-crisis enterprise management based on the need for enterprise to study relations between certain marketing elements and project efficiency indices and to take them into account.
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institution Kabale University
issn 2079-4665
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series Модернизация, инновация, развитие
spelling doaj-art-1c1239eff8db4a1ba994c07cf100db762025-08-20T03:43:31ZrusNaukaМодернизация, инновация, развитие2079-46652411-796X2016-12-0123(7)7477573ANTI-CRISIS MANAGEMENT IN CONTEXT OF ITS THEORETICAL AND METHODOLOGICAL RESEARCH BASESA. V. Trapitsyn0non-profit partnership «Self-Organization of Arbitration Managers under the Chamber of the Russian Federation»Effective country and enterprise economic management determines survival of dozens thousand Russian enterprises under market economics conditions any time, but management on the basis of marketing elements gains particular importance during crises. Anti-crisis management is a complex preventive management model created and functioning to neutralize or mitigate crisis phenomena. Different anti-crisis management theoretical and practical concepts used in the world are discussed and compared along with the management research approaches. Described in the article is author’s approach to anti-crisis enterprise management based on the need for enterprise to study relations between certain marketing elements and project efficiency indices and to take them into account.https://www.mir-nayka.com/jour/article/view/577researchcrisismethodologyapproachenterprisecrisis managementmarketing element
spellingShingle A. V. Trapitsyn
ANTI-CRISIS MANAGEMENT IN CONTEXT OF ITS THEORETICAL AND METHODOLOGICAL RESEARCH BASES
Модернизация, инновация, развитие
research
crisis
methodology
approach
enterprise
crisis management
marketing element
title ANTI-CRISIS MANAGEMENT IN CONTEXT OF ITS THEORETICAL AND METHODOLOGICAL RESEARCH BASES
title_full ANTI-CRISIS MANAGEMENT IN CONTEXT OF ITS THEORETICAL AND METHODOLOGICAL RESEARCH BASES
title_fullStr ANTI-CRISIS MANAGEMENT IN CONTEXT OF ITS THEORETICAL AND METHODOLOGICAL RESEARCH BASES
title_full_unstemmed ANTI-CRISIS MANAGEMENT IN CONTEXT OF ITS THEORETICAL AND METHODOLOGICAL RESEARCH BASES
title_short ANTI-CRISIS MANAGEMENT IN CONTEXT OF ITS THEORETICAL AND METHODOLOGICAL RESEARCH BASES
title_sort anti crisis management in context of its theoretical and methodological research bases
topic research
crisis
methodology
approach
enterprise
crisis management
marketing element
url https://www.mir-nayka.com/jour/article/view/577
work_keys_str_mv AT avtrapitsyn anticrisismanagementincontextofitstheoreticalandmethodologicalresearchbases