ANTI-CRISIS MANAGEMENT IN CONTEXT OF ITS THEORETICAL AND METHODOLOGICAL RESEARCH BASES
Effective country and enterprise economic management determines survival of dozens thousand Russian enterprises under market economics conditions any time, but management on the basis of marketing elements gains particular importance during crises. Anti-crisis management is a complex preventive mana...
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| Format: | Article |
| Language: | Russian |
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Nauka
2016-12-01
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| Series: | Модернизация, инновация, развитие |
| Subjects: | |
| Online Access: | https://www.mir-nayka.com/jour/article/view/577 |
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| _version_ | 1849341966575206400 |
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| author | A. V. Trapitsyn |
| author_facet | A. V. Trapitsyn |
| author_sort | A. V. Trapitsyn |
| collection | DOAJ |
| description | Effective country and enterprise economic management determines survival of dozens thousand Russian enterprises under market economics conditions any time, but management on the basis of marketing elements gains particular importance during crises. Anti-crisis management is a complex preventive management model created and functioning to neutralize or mitigate crisis phenomena. Different anti-crisis management theoretical and practical concepts used in the world are discussed and compared along with the management research approaches. Described in the article is author’s approach to anti-crisis enterprise management based on the need for enterprise to study relations between certain marketing elements and project efficiency indices and to take them into account. |
| format | Article |
| id | doaj-art-1c1239eff8db4a1ba994c07cf100db76 |
| institution | Kabale University |
| issn | 2079-4665 2411-796X |
| language | Russian |
| publishDate | 2016-12-01 |
| publisher | Nauka |
| record_format | Article |
| series | Модернизация, инновация, развитие |
| spelling | doaj-art-1c1239eff8db4a1ba994c07cf100db762025-08-20T03:43:31ZrusNaukaМодернизация, инновация, развитие2079-46652411-796X2016-12-0123(7)7477573ANTI-CRISIS MANAGEMENT IN CONTEXT OF ITS THEORETICAL AND METHODOLOGICAL RESEARCH BASESA. V. Trapitsyn0non-profit partnership «Self-Organization of Arbitration Managers under the Chamber of the Russian Federation»Effective country and enterprise economic management determines survival of dozens thousand Russian enterprises under market economics conditions any time, but management on the basis of marketing elements gains particular importance during crises. Anti-crisis management is a complex preventive management model created and functioning to neutralize or mitigate crisis phenomena. Different anti-crisis management theoretical and practical concepts used in the world are discussed and compared along with the management research approaches. Described in the article is author’s approach to anti-crisis enterprise management based on the need for enterprise to study relations between certain marketing elements and project efficiency indices and to take them into account.https://www.mir-nayka.com/jour/article/view/577researchcrisismethodologyapproachenterprisecrisis managementmarketing element |
| spellingShingle | A. V. Trapitsyn ANTI-CRISIS MANAGEMENT IN CONTEXT OF ITS THEORETICAL AND METHODOLOGICAL RESEARCH BASES Модернизация, инновация, развитие research crisis methodology approach enterprise crisis management marketing element |
| title | ANTI-CRISIS MANAGEMENT IN CONTEXT OF ITS THEORETICAL AND METHODOLOGICAL RESEARCH BASES |
| title_full | ANTI-CRISIS MANAGEMENT IN CONTEXT OF ITS THEORETICAL AND METHODOLOGICAL RESEARCH BASES |
| title_fullStr | ANTI-CRISIS MANAGEMENT IN CONTEXT OF ITS THEORETICAL AND METHODOLOGICAL RESEARCH BASES |
| title_full_unstemmed | ANTI-CRISIS MANAGEMENT IN CONTEXT OF ITS THEORETICAL AND METHODOLOGICAL RESEARCH BASES |
| title_short | ANTI-CRISIS MANAGEMENT IN CONTEXT OF ITS THEORETICAL AND METHODOLOGICAL RESEARCH BASES |
| title_sort | anti crisis management in context of its theoretical and methodological research bases |
| topic | research crisis methodology approach enterprise crisis management marketing element |
| url | https://www.mir-nayka.com/jour/article/view/577 |
| work_keys_str_mv | AT avtrapitsyn anticrisismanagementincontextofitstheoreticalandmethodologicalresearchbases |