The Banality of a Medium

The tragic death of Zhina (Mahsa) Amini in September 2022 sparked the largest national movement in Iran since 2009. Iranian Women became the symbolic center and main actors of this movement, with the Kurdish slogan “Woman, Life, Freedom” emerging as its defining motto.. This paper presents a theore...

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Main Author: Sara Naderi
Format: Article
Language:English
Published: Mount Saint Vincent University 2025-03-01
Series:Atlantis
Subjects:
Online Access:https://140.230.24.104/index.php/atlantis/article/view/5798
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author Sara Naderi
author_facet Sara Naderi
author_sort Sara Naderi
collection DOAJ
description The tragic death of Zhina (Mahsa) Amini in September 2022 sparked the largest national movement in Iran since 2009. Iranian Women became the symbolic center and main actors of this movement, with the Kurdish slogan “Woman, Life, Freedom” emerging as its defining motto.. This paper presents a theoretical and exploratory reflection on the “Woman, Life, Freedom” (WLF) movement, focusing on how social media, as a medium, shaped its mainstream representations and trajectory. After a brief genealogical analysis of discourses that place women’s veiling at the core of Iranian national politics, the paper examines how the hyperreal nature of modern reality influences social movements. It argues that social media amplifies the visibility of “hyperreal political subjects,” making them dominant actors in the movement. This transformation of political subjectivity imposed the structural limitation of social media not only on representation but also on the “presence” of political actions. Finally, the paper explores how social media facilitates revolutionary and polarized political strategies, enabling the dismantling of dominant hegemonies while simultaneously discouraging radical and progressive political imagination in building counter-hegemonic discourses.    
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spelling doaj-art-1bf1cc80acb142dcaf549389eab38ce72025-08-20T02:09:28ZengMount Saint Vincent UniversityAtlantis0702-78181715-06982025-03-01461The Banality of a MediumSara Naderi0Kwantlen Polytechnic University; University of Victoria The tragic death of Zhina (Mahsa) Amini in September 2022 sparked the largest national movement in Iran since 2009. Iranian Women became the symbolic center and main actors of this movement, with the Kurdish slogan “Woman, Life, Freedom” emerging as its defining motto.. This paper presents a theoretical and exploratory reflection on the “Woman, Life, Freedom” (WLF) movement, focusing on how social media, as a medium, shaped its mainstream representations and trajectory. After a brief genealogical analysis of discourses that place women’s veiling at the core of Iranian national politics, the paper examines how the hyperreal nature of modern reality influences social movements. It argues that social media amplifies the visibility of “hyperreal political subjects,” making them dominant actors in the movement. This transformation of political subjectivity imposed the structural limitation of social media not only on representation but also on the “presence” of political actions. Finally, the paper explores how social media facilitates revolutionary and polarized political strategies, enabling the dismantling of dominant hegemonies while simultaneously discouraging radical and progressive political imagination in building counter-hegemonic discourses.     https://140.230.24.104/index.php/atlantis/article/view/5798counter-hegemonyhegemonyhyperrealityIranian womensocial mediaveiling discourses
spellingShingle Sara Naderi
The Banality of a Medium
Atlantis
counter-hegemony
hegemony
hyperreality
Iranian women
social media
veiling discourses
title The Banality of a Medium
title_full The Banality of a Medium
title_fullStr The Banality of a Medium
title_full_unstemmed The Banality of a Medium
title_short The Banality of a Medium
title_sort banality of a medium
topic counter-hegemony
hegemony
hyperreality
Iranian women
social media
veiling discourses
url https://140.230.24.104/index.php/atlantis/article/view/5798
work_keys_str_mv AT saranaderi thebanalityofamedium
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