"I always feel like somebody's watching me"

The practice of political micro-targeting (PMT) – tailoring messages for voters based on their personal data – has increased over the past two decades, particularly in the U.S. Studies of PMT have to date concentrated largely on its effects on voters, or its implications for democracy more broadly....

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Bibliographic Details
Main Authors: Rachel Gibson, Esmeralda Bon, Kathryn Dommett
Format: Article
Language:English
Published: HOPE 2024-01-01
Series:Journal of Quantitative Description: Digital Media
Subjects:
Online Access:https://journalqd.org/article/view/3569
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