Digital Political Communication in the European Parliament: A Comparative Analysis of Threads and X During the 2024 Elections
In an era marked by digital transformation and political polarization, the European Union faces significant challenges in maintaining effective communication and public trust. This study examines the European Parliament’s use of Threads and X (formerly Twitter) during the 2024 European Parliament el...
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| Format: | Article |
| Language: | English |
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MDPI AG
2025-03-01
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| Series: | Journalism and Media |
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| Online Access: | https://www.mdpi.com/2673-5172/6/1/42 |
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| author | Ana Velasco Molpeceres Jorge Miranda-Galbe María Prieto Muñiz |
| author_facet | Ana Velasco Molpeceres Jorge Miranda-Galbe María Prieto Muñiz |
| author_sort | Ana Velasco Molpeceres |
| collection | DOAJ |
| description | In an era marked by digital transformation and political polarization, the European Union faces significant challenges in maintaining effective communication and public trust. This study examines the European Parliament’s use of Threads and X (formerly Twitter) during the 2024 European Parliament elections, analyzing the types of content published, multimedia resources employed, and engagement generated on both platforms. Using a quantitative content analysis of 171 posts from the official English-language accounts, this research identifies key differences in communication strategies across platforms. Findings reveal that X prioritizes video content, mentions, and reposts, fostering higher user engagement, whereas Threads leans toward infographics and a more informative approach. The study highlights the fragmented nature of digital political communication and underscores the necessity for the European Parliament to adapt its strategies to the dynamics of each platform. These insights contribute to a broader understanding of institutional communication in an evolving digital ecosystem and its implications for electoral mobilization and public discourse. |
| format | Article |
| id | doaj-art-1bb9092ce40e403fadceedddb0f0e5d1 |
| institution | Kabale University |
| issn | 2673-5172 |
| language | English |
| publishDate | 2025-03-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Journalism and Media |
| spelling | doaj-art-1bb9092ce40e403fadceedddb0f0e5d12025-08-20T03:43:27ZengMDPI AGJournalism and Media2673-51722025-03-01614210.3390/journalmedia6010042Digital Political Communication in the European Parliament: A Comparative Analysis of Threads and X During the 2024 ElectionsAna Velasco Molpeceres0Jorge Miranda-Galbe1María Prieto Muñiz2Departamento de Periodismo y Nuevos Medios, Facultad de Ciencias de la Información, Universidad Complutense de Madrid, 28040 Madrid, SpainDepartamento de Periodismo y Nuevos Medios, Facultad de Ciencias de la Información, Universidad Complutense de Madrid, 28040 Madrid, SpainDepartamento de Periodismo y Nuevos Medios, Facultad de Ciencias de la Información, Universidad Complutense de Madrid, 28040 Madrid, SpainIn an era marked by digital transformation and political polarization, the European Union faces significant challenges in maintaining effective communication and public trust. This study examines the European Parliament’s use of Threads and X (formerly Twitter) during the 2024 European Parliament elections, analyzing the types of content published, multimedia resources employed, and engagement generated on both platforms. Using a quantitative content analysis of 171 posts from the official English-language accounts, this research identifies key differences in communication strategies across platforms. Findings reveal that X prioritizes video content, mentions, and reposts, fostering higher user engagement, whereas Threads leans toward infographics and a more informative approach. The study highlights the fragmented nature of digital political communication and underscores the necessity for the European Parliament to adapt its strategies to the dynamics of each platform. These insights contribute to a broader understanding of institutional communication in an evolving digital ecosystem and its implications for electoral mobilization and public discourse.https://www.mdpi.com/2673-5172/6/1/42social mediaTwitterXThreadspolitical communicationdigital communication |
| spellingShingle | Ana Velasco Molpeceres Jorge Miranda-Galbe María Prieto Muñiz Digital Political Communication in the European Parliament: A Comparative Analysis of Threads and X During the 2024 Elections Journalism and Media social media X Threads political communication digital communication |
| title | Digital Political Communication in the European Parliament: A Comparative Analysis of Threads and X During the 2024 Elections |
| title_full | Digital Political Communication in the European Parliament: A Comparative Analysis of Threads and X During the 2024 Elections |
| title_fullStr | Digital Political Communication in the European Parliament: A Comparative Analysis of Threads and X During the 2024 Elections |
| title_full_unstemmed | Digital Political Communication in the European Parliament: A Comparative Analysis of Threads and X During the 2024 Elections |
| title_short | Digital Political Communication in the European Parliament: A Comparative Analysis of Threads and X During the 2024 Elections |
| title_sort | digital political communication in the european parliament a comparative analysis of threads and x during the 2024 elections |
| topic | social media X Threads political communication digital communication |
| url | https://www.mdpi.com/2673-5172/6/1/42 |
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