Mediasi employer branding pada pengaruh employee’s perceived job terhadap employee engagement
The digitalization of the economy is forcing companies to shift their business landscape towards digital. The company is expected to improve organizational performance and reclaim their marketshare from competitor. The purpose of this study was to analyze the increase in employee engagement through...
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| Format: | Article |
| Language: | English |
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Indonesian Institute for Counseling, Education and Therapy (IICET)
2024-08-01
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| Series: | JPPI (Jurnal Penelitian Pendidikan Indonesia) |
| Subjects: | |
| Online Access: | https://jurnal.iicet.org/index.php/jppi/article/view/3489 |
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| _version_ | 1832584571719254016 |
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| author | Suci Fika Widyana Ali Mohamad Rezza Angga Dewi Anggraeni Bheben Oscar |
| author_facet | Suci Fika Widyana Ali Mohamad Rezza Angga Dewi Anggraeni Bheben Oscar |
| author_sort | Suci Fika Widyana |
| collection | DOAJ |
| description | The digitalization of the economy is forcing companies to shift their business landscape towards digital. The company is expected to improve organizational performance and reclaim their marketshare from competitor. The purpose of this study was to analyze the increase in employee engagement through employee perceived work through employer branding mediation at one delivery service company X in Bandung. The subjects of this study were employees of the shipping service company X, the sampling technique used simple random sampling with a total of 150 employees. Data analysis was performed using PLS-SEM. The diprecision of the research results will show that the perception of employees' work has a significant effect on employer branding and employee engagement. Another finding is that Employer Branding can be the perfect mediator for increasing Employee Engagement through Employee's Perceived Job. This means that if a company wants to increase Employee Engagement, it needs to make efforts to improve Employer Branding and Employee Perceived Job. |
| format | Article |
| id | doaj-art-1ba71e218b7049919465f8d61a1d7062 |
| institution | Kabale University |
| issn | 2477-8524 2502-8103 |
| language | English |
| publishDate | 2024-08-01 |
| publisher | Indonesian Institute for Counseling, Education and Therapy (IICET) |
| record_format | Article |
| series | JPPI (Jurnal Penelitian Pendidikan Indonesia) |
| spelling | doaj-art-1ba71e218b7049919465f8d61a1d70622025-01-27T12:38:04ZengIndonesian Institute for Counseling, Education and Therapy (IICET)JPPI (Jurnal Penelitian Pendidikan Indonesia)2477-85242502-81032024-08-0110317518210.29210/0202434892152Mediasi employer branding pada pengaruh employee’s perceived job terhadap employee engagementSuci Fika Widyana0Ali Mohamad Rezza1Angga Dewi Anggraeni2Bheben Oscar3Universitas Logistik dan Bisnis InternasionalUniversitas Logistik dan Bisnis InternasionalUniversitas Logistik dan Bisnis InternasionalUniversitas Logistik dan Bisnis InternasionalThe digitalization of the economy is forcing companies to shift their business landscape towards digital. The company is expected to improve organizational performance and reclaim their marketshare from competitor. The purpose of this study was to analyze the increase in employee engagement through employee perceived work through employer branding mediation at one delivery service company X in Bandung. The subjects of this study were employees of the shipping service company X, the sampling technique used simple random sampling with a total of 150 employees. Data analysis was performed using PLS-SEM. The diprecision of the research results will show that the perception of employees' work has a significant effect on employer branding and employee engagement. Another finding is that Employer Branding can be the perfect mediator for increasing Employee Engagement through Employee's Perceived Job. This means that if a company wants to increase Employee Engagement, it needs to make efforts to improve Employer Branding and Employee Perceived Job.https://jurnal.iicet.org/index.php/jppi/article/view/3489employer brandingemployee engagementemployee’s perceived job |
| spellingShingle | Suci Fika Widyana Ali Mohamad Rezza Angga Dewi Anggraeni Bheben Oscar Mediasi employer branding pada pengaruh employee’s perceived job terhadap employee engagement JPPI (Jurnal Penelitian Pendidikan Indonesia) employer branding employee engagement employee’s perceived job |
| title | Mediasi employer branding pada pengaruh employee’s perceived job terhadap employee engagement |
| title_full | Mediasi employer branding pada pengaruh employee’s perceived job terhadap employee engagement |
| title_fullStr | Mediasi employer branding pada pengaruh employee’s perceived job terhadap employee engagement |
| title_full_unstemmed | Mediasi employer branding pada pengaruh employee’s perceived job terhadap employee engagement |
| title_short | Mediasi employer branding pada pengaruh employee’s perceived job terhadap employee engagement |
| title_sort | mediasi employer branding pada pengaruh employee s perceived job terhadap employee engagement |
| topic | employer branding employee engagement employee’s perceived job |
| url | https://jurnal.iicet.org/index.php/jppi/article/view/3489 |
| work_keys_str_mv | AT sucifikawidyana mediasiemployerbrandingpadapengaruhemployeesperceivedjobterhadapemployeeengagement AT alimohamadrezza mediasiemployerbrandingpadapengaruhemployeesperceivedjobterhadapemployeeengagement AT anggadewianggraeni mediasiemployerbrandingpadapengaruhemployeesperceivedjobterhadapemployeeengagement AT bhebenoscar mediasiemployerbrandingpadapengaruhemployeesperceivedjobterhadapemployeeengagement |