Leveraging Big Data Analytics for Understanding Consumer Behavior in Digital Marketing: A Systematic Review
The integration of big data analytics in digital marketing has fundamentally transformed how organizations understand and influence consumer behavior. This systematic review explores the potential of big data to offer deep insights into consumer preferences and behaviors. The current literature on b...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2024-01-01
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| Series: | Human Behavior and Emerging Technologies |
| Online Access: | http://dx.doi.org/10.1155/2024/3641502 |
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