Theodorakopoulos, L., & Theodoropoulou, A. Leveraging Big Data Analytics for Understanding Consumer Behavior in Digital Marketing: A Systematic Review. Wiley.
Chicago Style (17th ed.) CitationTheodorakopoulos, Leonidas, and Alexandra Theodoropoulou. Leveraging Big Data Analytics for Understanding Consumer Behavior in Digital Marketing: A Systematic Review. Wiley.
MLA (9th ed.) CitationTheodorakopoulos, Leonidas, and Alexandra Theodoropoulou. Leveraging Big Data Analytics for Understanding Consumer Behavior in Digital Marketing: A Systematic Review. Wiley.
Warning: These citations may not always be 100% accurate.