From Innovation and Compatibility to The Intention to Adopt Mobile Payment with User Expectations as The Mediating Factor

With the rapid growth of mobile payment transactions in Indonesia, it is imperative to understand the factors influencing user acceptance to optimize product development and marketing strategies. This study seeks to examine these factors through the lens of the Unified Theory of Acceptance and Use o...

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Main Authors: Lady Lady, Kelvin Lie, Hesniati Hesniati, Candy Candy
Format: Article
Language:English
Published: Bandung: Prodi Manajemen FE Universitas Langlangbuana 2024-12-01
Series:Almana: Jurnal Manajemen dan Bisnis
Subjects:
Online Access:http://journalfeb.unla.ac.id/index.php/almana/article/view/2667
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author Lady Lady
Kelvin Lie
Hesniati Hesniati
Candy Candy
author_facet Lady Lady
Kelvin Lie
Hesniati Hesniati
Candy Candy
author_sort Lady Lady
collection DOAJ
description With the rapid growth of mobile payment transactions in Indonesia, it is imperative to understand the factors influencing user acceptance to optimize product development and marketing strategies. This study seeks to examine these factors through the lens of the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) framework, specifically investigating the effects of effort expectancy (EE), performance expectancy (PE), social influence (SI), hedonic motivation (HM), compatibility (Comp), and innovation (Innv) on behavioral intention (BI). This study employs a quantitative methodology with purposive sampling, gathering data through online surveys from residents of Indonesia, resulting in a sample of 325 respondents who have utilized mobile payment systems. Data analysis employed Partial Least Squares (PLS) using SmartPLS software. The results indicate that EE significantly influences BI, while PE, SI, and HM do not. Additionally, Comp and Innv were found to positively impact PE, EE, and BI. A noteworthy finding is that Comp significantly influences BI, with EE acting as a mediator.
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institution Kabale University
issn 2579-4892
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language English
publishDate 2024-12-01
publisher Bandung: Prodi Manajemen FE Universitas Langlangbuana
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series Almana: Jurnal Manajemen dan Bisnis
spelling doaj-art-1b9f13605ae94ef99ca490b1ae047ef72025-01-09T08:51:06ZengBandung: Prodi Manajemen FE Universitas LanglangbuanaAlmana: Jurnal Manajemen dan Bisnis2579-48922655-83272024-12-018347048410.36555/almana.v8i3.26672667From Innovation and Compatibility to The Intention to Adopt Mobile Payment with User Expectations as The Mediating FactorLady Lady0Kelvin Lie1Hesniati Hesniati2Candy Candy3Universitas Internasional Batam, IndonesiaUniversitas Internasional Batam, IndonesiaUniversitas Internasional Batam, IndonesiaUniversitas Internasional Batam, IndonesiaWith the rapid growth of mobile payment transactions in Indonesia, it is imperative to understand the factors influencing user acceptance to optimize product development and marketing strategies. This study seeks to examine these factors through the lens of the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) framework, specifically investigating the effects of effort expectancy (EE), performance expectancy (PE), social influence (SI), hedonic motivation (HM), compatibility (Comp), and innovation (Innv) on behavioral intention (BI). This study employs a quantitative methodology with purposive sampling, gathering data through online surveys from residents of Indonesia, resulting in a sample of 325 respondents who have utilized mobile payment systems. Data analysis employed Partial Least Squares (PLS) using SmartPLS software. The results indicate that EE significantly influences BI, while PE, SI, and HM do not. Additionally, Comp and Innv were found to positively impact PE, EE, and BI. A noteworthy finding is that Comp significantly influences BI, with EE acting as a mediator.http://journalfeb.unla.ac.id/index.php/almana/article/view/2667behavioral intentionmobile paymentuser expectancy
spellingShingle Lady Lady
Kelvin Lie
Hesniati Hesniati
Candy Candy
From Innovation and Compatibility to The Intention to Adopt Mobile Payment with User Expectations as The Mediating Factor
Almana: Jurnal Manajemen dan Bisnis
behavioral intention
mobile payment
user expectancy
title From Innovation and Compatibility to The Intention to Adopt Mobile Payment with User Expectations as The Mediating Factor
title_full From Innovation and Compatibility to The Intention to Adopt Mobile Payment with User Expectations as The Mediating Factor
title_fullStr From Innovation and Compatibility to The Intention to Adopt Mobile Payment with User Expectations as The Mediating Factor
title_full_unstemmed From Innovation and Compatibility to The Intention to Adopt Mobile Payment with User Expectations as The Mediating Factor
title_short From Innovation and Compatibility to The Intention to Adopt Mobile Payment with User Expectations as The Mediating Factor
title_sort from innovation and compatibility to the intention to adopt mobile payment with user expectations as the mediating factor
topic behavioral intention
mobile payment
user expectancy
url http://journalfeb.unla.ac.id/index.php/almana/article/view/2667
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