Goodwill and System Dynamics Modeling for Film Investment Decision by Interactive Efforts
Academic research pertaining to the marketing of film industry has identified advertising, film-making, and star power as the important factors influencing a movie’s market performance. Prior research, however, has not investigated the joint influences of these factors. The current study has extende...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2018-01-01
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| Series: | Discrete Dynamics in Nature and Society |
| Online Access: | http://dx.doi.org/10.1155/2018/7521689 |
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