Topic modeling in hospitality and tourism research: Application areas, business insights, and managerial implications
Purpose – Topic modeling (TM) explores customer experience and behaviors from large volumes of textual data, such as online reviews uncovering (dis)satisfaction cues often overlooked by hospitality managers. Despite its potential, TM application in hospitality research is limited compared to other...
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| Format: | Article |
| Language: | English |
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University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja
2025-08-01
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| Series: | Mенаџмент у хотелијерству и туризму |
| Subjects: | |
| Online Access: | https://www.htmanagementvb.com/index.php/HITM/article/view/348 |
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