The impact of weather on women's tendency to wear red or pink when at high risk for conception.
Women are particularly motivated to enhance their sexual attractiveness during their most fertile period, and men perceive shades of red, when associated with women, as sexually attractive. Building on this research, we recently found that women are more likely to wear reddish clothing when at peak...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2014-01-01
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| Series: | PLoS ONE |
| Online Access: | https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0088852&type=printable |
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