Understanding dairy livestock farmers’ intention to adopt sociocultural dynamics for food security using the theory of planned behaviour

This study examines the impact of socio-cultural dynamics (SCD) on food and nutrition security in dairy farming households. Recognizing the role of cultural practices, social networks, and access to resources in shaping food security, we emphasize the need to incorporate these factors into intervent...

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Main Authors: Paresh Kumar Sarma, Mohammad Jahangir Alam, Samiha Sarwar, Sadika Haque, Golam Rabbani, Ismat Ara Begum, Andrew M. McKenzie
Format: Article
Language:English
Published: Elsevier 2025-03-01
Series:Smart Agricultural Technology
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Online Access:http://www.sciencedirect.com/science/article/pii/S2772375524003150
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author Paresh Kumar Sarma
Mohammad Jahangir Alam
Samiha Sarwar
Sadika Haque
Golam Rabbani
Ismat Ara Begum
Andrew M. McKenzie
author_facet Paresh Kumar Sarma
Mohammad Jahangir Alam
Samiha Sarwar
Sadika Haque
Golam Rabbani
Ismat Ara Begum
Andrew M. McKenzie
author_sort Paresh Kumar Sarma
collection DOAJ
description This study examines the impact of socio-cultural dynamics (SCD) on food and nutrition security in dairy farming households. Recognizing the role of cultural practices, social networks, and access to resources in shaping food security, we emphasize the need to incorporate these factors into interventions for dairy farming. Using a systematic random sampling technique, we surveyed 400 households in the Rajbari District of Bangladesh in 2024 and analyzed the data using the Theory of Planned Behavior (TPB) and the Partial Least Square-Structural Equation Model (PLS-SEM model). The results revealed a positive association between the intention to adopt socio-cultural dynamics and food and nutritional security. Therefore, enhancing intention, expanding community and social networks, and improving perceived behavioral control can positively impact the food and nutrition security (FNS) status of dairy farming households. This study underscores the importance of integrating socio-cultural considerations into interventions aimed at improving food and nutrition security in dairy farming communities. It demonstrates that incorporating local socio-cultural practices can enhance food and nutrition security by considering cultural beliefs, social networks, and perceived behavioral control. To effectively address food security in livestock farming households, it is crucial to understand the complex socio-cultural dynamics that shape their practices. Policymakers can tailor interventions to meet the unique needs of these communities by acknowledging and respecting their cultural values and beliefs. This approach will encourage community engagement and incentivize sustainable practices. Key strategies to integrate socio-cultural dynamics and promote food and nutrition security in dairy farming communities include emphasizing cultural sensitivity, building social networks, and collaborating with stakeholders.
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spelling doaj-art-1b11fbb17d1548629863aa9adca023772025-08-20T02:52:20ZengElsevierSmart Agricultural Technology2772-37552025-03-011010071110.1016/j.atech.2024.100711Understanding dairy livestock farmers’ intention to adopt sociocultural dynamics for food security using the theory of planned behaviourParesh Kumar Sarma0Mohammad Jahangir Alam1Samiha Sarwar2Sadika Haque3Golam Rabbani4Ismat Ara Begum5Andrew M. McKenzie6Bangladesh Agricultural University Research System (BAURES), Bangladesh Agricultural University, Mymensingh 2202, Bangladesh; Corresponding authors.Department of Agribusiness and Marketing, Bangladesh Agricultural University, Mymensingh 2202, Bangladesh; Corresponding authors.Department of Agricultural Economics, Bangladesh Agricultural University, Mymensingh 2202, BangladeshDepartment of Agricultural Economics, Bangladesh Agricultural University, Mymensingh 2202, BangladeshLivestock and Dairy Development Project (LDDP), Department of Livestock Services, Government of the People's Republic of Bangladesh, Krishi Khamar Sarak, Farmgate, Dhaka 1215, BangladeshDepartment of Agricultural Economics, Bangladesh Agricultural University, Mymensingh 2202, BangladeshDepartment of Agricultural Economics and Agribusiness, University of Arkansas, Fayetteville, AR, USAThis study examines the impact of socio-cultural dynamics (SCD) on food and nutrition security in dairy farming households. Recognizing the role of cultural practices, social networks, and access to resources in shaping food security, we emphasize the need to incorporate these factors into interventions for dairy farming. Using a systematic random sampling technique, we surveyed 400 households in the Rajbari District of Bangladesh in 2024 and analyzed the data using the Theory of Planned Behavior (TPB) and the Partial Least Square-Structural Equation Model (PLS-SEM model). The results revealed a positive association between the intention to adopt socio-cultural dynamics and food and nutritional security. Therefore, enhancing intention, expanding community and social networks, and improving perceived behavioral control can positively impact the food and nutrition security (FNS) status of dairy farming households. This study underscores the importance of integrating socio-cultural considerations into interventions aimed at improving food and nutrition security in dairy farming communities. It demonstrates that incorporating local socio-cultural practices can enhance food and nutrition security by considering cultural beliefs, social networks, and perceived behavioral control. To effectively address food security in livestock farming households, it is crucial to understand the complex socio-cultural dynamics that shape their practices. Policymakers can tailor interventions to meet the unique needs of these communities by acknowledging and respecting their cultural values and beliefs. This approach will encourage community engagement and incentivize sustainable practices. Key strategies to integrate socio-cultural dynamics and promote food and nutrition security in dairy farming communities include emphasizing cultural sensitivity, building social networks, and collaborating with stakeholders.http://www.sciencedirect.com/science/article/pii/S2772375524003150Food securityPLS-SEMSocio-cultural dynamicsTPBDairy Sector
spellingShingle Paresh Kumar Sarma
Mohammad Jahangir Alam
Samiha Sarwar
Sadika Haque
Golam Rabbani
Ismat Ara Begum
Andrew M. McKenzie
Understanding dairy livestock farmers’ intention to adopt sociocultural dynamics for food security using the theory of planned behaviour
Smart Agricultural Technology
Food security
PLS-SEM
Socio-cultural dynamics
TPB
Dairy Sector
title Understanding dairy livestock farmers’ intention to adopt sociocultural dynamics for food security using the theory of planned behaviour
title_full Understanding dairy livestock farmers’ intention to adopt sociocultural dynamics for food security using the theory of planned behaviour
title_fullStr Understanding dairy livestock farmers’ intention to adopt sociocultural dynamics for food security using the theory of planned behaviour
title_full_unstemmed Understanding dairy livestock farmers’ intention to adopt sociocultural dynamics for food security using the theory of planned behaviour
title_short Understanding dairy livestock farmers’ intention to adopt sociocultural dynamics for food security using the theory of planned behaviour
title_sort understanding dairy livestock farmers intention to adopt sociocultural dynamics for food security using the theory of planned behaviour
topic Food security
PLS-SEM
Socio-cultural dynamics
TPB
Dairy Sector
url http://www.sciencedirect.com/science/article/pii/S2772375524003150
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