GLOBAL ACADEMIC TRENDS OF METABOLIC AND ELECTRICAL BIOMEDICAL TOOLS IN MARKETING
This study employs a comprehensive bibliometric analysis, adhering to the PRISMA protocol, to systematically review and map global academic trends in neuroimaging tools for neuromarketing research. Utilising data from the Scopus database spanning January 2007 to July 2023, 104 documents were subject...
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| Format: | Article |
| Language: | English |
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Izdevnieciba “Baltija Publishing”
2024-12-01
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| Series: | Baltic Journal of Economic Studies |
| Subjects: | |
| Online Access: | http://baltijapublishing.lv/index.php/issue/article/view/2623 |
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| author | Ahmed H. Alsharif Salmi Mohd Isa Lina Pilelienė |
| author_facet | Ahmed H. Alsharif Salmi Mohd Isa Lina Pilelienė |
| author_sort | Ahmed H. Alsharif |
| collection | DOAJ |
| description | This study employs a comprehensive bibliometric analysis, adhering to the PRISMA protocol, to systematically review and map global academic trends in neuroimaging tools for neuromarketing research. Utilising data from the Scopus database spanning January 2007 to July 2023, 104 documents were subjected to analysis, revealing a discernible upward trajectory in publications. The findings revealed that the United States emerges as the predominant contributor, with 19 papers, while influential authors such as Balconi, M., and the most-cited article, "The Neural Mechanisms Underlying the Influence of Pavlovian Cues on Human Decision Making," signify pivotal contributions to the field. A keyword analysis reveals the prominence of key themes, including "emotion," "attention," and "advertising," offering valuable theoretical insights into the field of neuromarketing research. The journal Frontiers in Human Neuroscience is identified as the most productive, with 11 papers published. This comprehensive bibliometric analysis offers insights into the current landscape of neuroimaging tools in neuromarketing, as well as providing a foundation for future research directions. The implications of these findings extend to theoretical advancements, which provide guidance to researchers in refining frameworks and offering insights for strategic decision-making in the use of neuroscientific approaches for effective marketing strategies. |
| format | Article |
| id | doaj-art-1b03f1a8414348a3850a5f262e844876 |
| institution | Kabale University |
| issn | 2256-0742 2256-0963 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Izdevnieciba “Baltija Publishing” |
| record_format | Article |
| series | Baltic Journal of Economic Studies |
| spelling | doaj-art-1b03f1a8414348a3850a5f262e8448762025-02-10T12:08:19ZengIzdevnieciba “Baltija Publishing”Baltic Journal of Economic Studies2256-07422256-09632024-12-0110511910.30525/2256-0742/2024-10-5-1-192623GLOBAL ACADEMIC TRENDS OF METABOLIC AND ELECTRICAL BIOMEDICAL TOOLS IN MARKETINGAhmed H. Alsharif0Salmi Mohd Isa1Lina Pilelienė2Graduate School of Business, Universiti Sains Malaysia, MalaysiaGraduate School of Business, Universiti Sains Malaysia, MalaysiaVytautas Magnus University, Lithuania (corresponding author)This study employs a comprehensive bibliometric analysis, adhering to the PRISMA protocol, to systematically review and map global academic trends in neuroimaging tools for neuromarketing research. Utilising data from the Scopus database spanning January 2007 to July 2023, 104 documents were subjected to analysis, revealing a discernible upward trajectory in publications. The findings revealed that the United States emerges as the predominant contributor, with 19 papers, while influential authors such as Balconi, M., and the most-cited article, "The Neural Mechanisms Underlying the Influence of Pavlovian Cues on Human Decision Making," signify pivotal contributions to the field. A keyword analysis reveals the prominence of key themes, including "emotion," "attention," and "advertising," offering valuable theoretical insights into the field of neuromarketing research. The journal Frontiers in Human Neuroscience is identified as the most productive, with 11 papers published. This comprehensive bibliometric analysis offers insights into the current landscape of neuroimaging tools in neuromarketing, as well as providing a foundation for future research directions. The implications of these findings extend to theoretical advancements, which provide guidance to researchers in refining frameworks and offering insights for strategic decision-making in the use of neuroscientific approaches for effective marketing strategies.http://baltijapublishing.lv/index.php/issue/article/view/2623neuromarketingvosviewerr studioneuroimaging toolsscopus database |
| spellingShingle | Ahmed H. Alsharif Salmi Mohd Isa Lina Pilelienė GLOBAL ACADEMIC TRENDS OF METABOLIC AND ELECTRICAL BIOMEDICAL TOOLS IN MARKETING Baltic Journal of Economic Studies neuromarketing vosviewer r studio neuroimaging tools scopus database |
| title | GLOBAL ACADEMIC TRENDS OF METABOLIC AND ELECTRICAL BIOMEDICAL TOOLS IN MARKETING |
| title_full | GLOBAL ACADEMIC TRENDS OF METABOLIC AND ELECTRICAL BIOMEDICAL TOOLS IN MARKETING |
| title_fullStr | GLOBAL ACADEMIC TRENDS OF METABOLIC AND ELECTRICAL BIOMEDICAL TOOLS IN MARKETING |
| title_full_unstemmed | GLOBAL ACADEMIC TRENDS OF METABOLIC AND ELECTRICAL BIOMEDICAL TOOLS IN MARKETING |
| title_short | GLOBAL ACADEMIC TRENDS OF METABOLIC AND ELECTRICAL BIOMEDICAL TOOLS IN MARKETING |
| title_sort | global academic trends of metabolic and electrical biomedical tools in marketing |
| topic | neuromarketing vosviewer r studio neuroimaging tools scopus database |
| url | http://baltijapublishing.lv/index.php/issue/article/view/2623 |
| work_keys_str_mv | AT ahmedhalsharif globalacademictrendsofmetabolicandelectricalbiomedicaltoolsinmarketing AT salmimohdisa globalacademictrendsofmetabolicandelectricalbiomedicaltoolsinmarketing AT linapileliene globalacademictrendsofmetabolicandelectricalbiomedicaltoolsinmarketing |