The COVID-19 Normalization Process for Turkish Nations in terms of Health Communications: The Case of Türkiye, Azerbaijan, and the Turkish Republic of Northern Cyprus

This study aims to determine how the health ministries of Türkiye, Azerbaijan, and the Turkish Republic of Northern Cyprus (TRNC) formed health communication strategies through their official Twitter accounts during the normalization process COVID-19 pandemic. Within the scope of the research, based...

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Main Authors: Simge Ünlü, Lütfiye Yaşar, Erdal Bilici
Format: Article
Language:English
Published: İlmi Etüdler Derneği (İLEM) 2022-12-01
Series:İnsan & Toplum
Subjects:
Online Access:https://www.insanvetoplum.org/sayilar/12-4/m0669
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author Simge Ünlü
Lütfiye Yaşar
Erdal Bilici
author_facet Simge Ünlü
Lütfiye Yaşar
Erdal Bilici
author_sort Simge Ünlü
collection DOAJ
description This study aims to determine how the health ministries of Türkiye, Azerbaijan, and the Turkish Republic of Northern Cyprus (TRNC) formed health communication strategies through their official Twitter accounts during the normalization process COVID-19 pandemic. Within the scope of the research, based on the date when the normalization process of Türkiye, Azerbaijan, and the TRNC started, one-month Twitter posts were analyzed by the thematic analysis method. The study was diagnosed with the 2020.03 version of the Maxqda program. The findings determined that although the three countries struggled with the COVID-19 pandemic in line with different strategies, health ministries shared the public awareness and awareness in the normalization process of this global pandemic. The most shared content in all three countries is the COVID-19 Table, including the daily number of cases. When examining the impact and transformation of Twitter content based on the epidemic, the Republic of Türkiye has the most comprehensive range about the pandemic, followed by Azerbaijan and the Turkish Republic of Northern Cyprus. As a result, the pandemic affects the official Twitter account shares of the Ministry of Health in all three countries.
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institution Kabale University
issn 2146-7099
2602-2745
language English
publishDate 2022-12-01
publisher İlmi Etüdler Derneği (İLEM)
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series İnsan & Toplum
spelling doaj-art-1aec055ebf4e4e24a97f274919406ccf2025-08-20T03:54:24Zengİlmi Etüdler Derneği (İLEM)İnsan & Toplum2146-70992602-27452022-12-0112413715410.12658/M0669The COVID-19 Normalization Process for Turkish Nations in terms of Health Communications: The Case of Türkiye, Azerbaijan, and the Turkish Republic of Northern CyprusSimge Ünlü0https://orcid.org/0000-0002-0137-4210Lütfiye Yaşar1https://orcid.org/0000-0001-9008-6415Erdal Bilici2https://orcid.org/0000-0001-9386-1624Sakarya UniversitySakarya UniversitySakarya UniversityThis study aims to determine how the health ministries of Türkiye, Azerbaijan, and the Turkish Republic of Northern Cyprus (TRNC) formed health communication strategies through their official Twitter accounts during the normalization process COVID-19 pandemic. Within the scope of the research, based on the date when the normalization process of Türkiye, Azerbaijan, and the TRNC started, one-month Twitter posts were analyzed by the thematic analysis method. The study was diagnosed with the 2020.03 version of the Maxqda program. The findings determined that although the three countries struggled with the COVID-19 pandemic in line with different strategies, health ministries shared the public awareness and awareness in the normalization process of this global pandemic. The most shared content in all three countries is the COVID-19 Table, including the daily number of cases. When examining the impact and transformation of Twitter content based on the epidemic, the Republic of Türkiye has the most comprehensive range about the pandemic, followed by Azerbaijan and the Turkish Republic of Northern Cyprus. As a result, the pandemic affects the official Twitter account shares of the Ministry of Health in all three countries.https://www.insanvetoplum.org/sayilar/12-4/m0669covid-19 pandemichealth communication strategytürkiyeazerbaijantrnc
spellingShingle Simge Ünlü
Lütfiye Yaşar
Erdal Bilici
The COVID-19 Normalization Process for Turkish Nations in terms of Health Communications: The Case of Türkiye, Azerbaijan, and the Turkish Republic of Northern Cyprus
İnsan & Toplum
covid-19 pandemic
health communication strategy
türkiye
azerbaijan
trnc
title The COVID-19 Normalization Process for Turkish Nations in terms of Health Communications: The Case of Türkiye, Azerbaijan, and the Turkish Republic of Northern Cyprus
title_full The COVID-19 Normalization Process for Turkish Nations in terms of Health Communications: The Case of Türkiye, Azerbaijan, and the Turkish Republic of Northern Cyprus
title_fullStr The COVID-19 Normalization Process for Turkish Nations in terms of Health Communications: The Case of Türkiye, Azerbaijan, and the Turkish Republic of Northern Cyprus
title_full_unstemmed The COVID-19 Normalization Process for Turkish Nations in terms of Health Communications: The Case of Türkiye, Azerbaijan, and the Turkish Republic of Northern Cyprus
title_short The COVID-19 Normalization Process for Turkish Nations in terms of Health Communications: The Case of Türkiye, Azerbaijan, and the Turkish Republic of Northern Cyprus
title_sort covid 19 normalization process for turkish nations in terms of health communications the case of turkiye azerbaijan and the turkish republic of northern cyprus
topic covid-19 pandemic
health communication strategy
türkiye
azerbaijan
trnc
url https://www.insanvetoplum.org/sayilar/12-4/m0669
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