CRM: a new formula for internal coordination

Introduction. Improving communication with clients and business partners is the main task that involves the use of CRM systems. Such systems contribute to effective business management through the use of information technology in modeling customer relationships. The use of CRM systems in companies i...

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Bibliographic Details
Main Authors: E. V. Berezhnaya, D. A. Duginets
Format: Article
Language:Russian
Published: North Caucasus Federal University 2024-04-01
Series:Вестник Северо-Кавказского федерального университета
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Online Access:https://vestnikskfu.elpub.ru/jour/article/view/2640
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