Application of artificial intelligence in managing customer loyalty in banks
“Artificial intelligence” (AI) is increasingly mentioned in various fields. The increase in data, along with breakthroughs in storage and computing technologies in computer hardware, is making AI applications more scalable and efficient. In particular, the use of artificial intelligence is very deve...
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| Format: | Article |
| Language: | Russian |
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International Centre for Scientific and Technical Information (ICSTI)
2023-08-01
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| Series: | Informaciâ i Innovacii |
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| Online Access: | https://journal.icsti.int/jour/article/view/212 |
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| _version_ | 1850232634243809280 |
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| author | Thi Quyen Do |
| author_facet | Thi Quyen Do |
| author_sort | Thi Quyen Do |
| collection | DOAJ |
| description | “Artificial intelligence” (AI) is increasingly mentioned in various fields. The increase in data, along with breakthroughs in storage and computing technologies in computer hardware, is making AI applications more scalable and efficient. In particular, the use of artificial intelligence is very developed in the banking sector. AI helps banks improve their lending and lending decision-making, reduces operating costs and bank risks, and by analyzing customer behavior and preferences can improve banking products. In this article, the author presents a study on the use of AI in customer loyalty management in banks. |
| format | Article |
| id | doaj-art-1ad6982b88454c4eabd869701a8f7326 |
| institution | OA Journals |
| issn | 1994-2443 |
| language | Russian |
| publishDate | 2023-08-01 |
| publisher | International Centre for Scientific and Technical Information (ICSTI) |
| record_format | Article |
| series | Informaciâ i Innovacii |
| spelling | doaj-art-1ad6982b88454c4eabd869701a8f73262025-08-20T02:03:07ZrusInternational Centre for Scientific and Technical Information (ICSTI)Informaciâ i Innovacii1994-24432023-08-01182566410.31432/1994-2443-2023-18-2-56-64208Application of artificial intelligence in managing customer loyalty in banksThi Quyen Do0V-Exim Solutions Co., Ltd“Artificial intelligence” (AI) is increasingly mentioned in various fields. The increase in data, along with breakthroughs in storage and computing technologies in computer hardware, is making AI applications more scalable and efficient. In particular, the use of artificial intelligence is very developed in the banking sector. AI helps banks improve their lending and lending decision-making, reduces operating costs and bank risks, and by analyzing customer behavior and preferences can improve banking products. In this article, the author presents a study on the use of AI in customer loyalty management in banks.https://journal.icsti.int/jour/article/view/212artificial intelligenceloyaltybankingcustomer relationship management (crm)customerscompetitionservice quality |
| spellingShingle | Thi Quyen Do Application of artificial intelligence in managing customer loyalty in banks Informaciâ i Innovacii artificial intelligence loyalty banking customer relationship management (crm) customers competition service quality |
| title | Application of artificial intelligence in managing customer loyalty in banks |
| title_full | Application of artificial intelligence in managing customer loyalty in banks |
| title_fullStr | Application of artificial intelligence in managing customer loyalty in banks |
| title_full_unstemmed | Application of artificial intelligence in managing customer loyalty in banks |
| title_short | Application of artificial intelligence in managing customer loyalty in banks |
| title_sort | application of artificial intelligence in managing customer loyalty in banks |
| topic | artificial intelligence loyalty banking customer relationship management (crm) customers competition service quality |
| url | https://journal.icsti.int/jour/article/view/212 |
| work_keys_str_mv | AT thiquyendo applicationofartificialintelligenceinmanagingcustomerloyaltyinbanks |