“Esprit de B Corps”: The rapid increase in B Corp accreditations across UK hospitality companies — a viewpoint on their collective potential and a future research agenda

The rapid growth of B-Corp certified organisations in the UK hospitality sector calls for a better understanding of their potential to influence the supply and demand sides of the market. It also requires an outline of a dedicated research agenda which will inform the design and implementation of fu...

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Main Authors: Mark Ashton, Viachaslau Filimonau
Format: Article
Language:English
Published: Taylor & Francis Group 2025-01-01
Series:Research in Hospitality Management
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/22243534.2025.2461704
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author Mark Ashton
Viachaslau Filimonau
author_facet Mark Ashton
Viachaslau Filimonau
author_sort Mark Ashton
collection DOAJ
description The rapid growth of B-Corp certified organisations in the UK hospitality sector calls for a better understanding of their potential to influence the supply and demand sides of the market. It also requires an outline of a dedicated research agenda which will inform the design and implementation of future studies concerned with the impact of the B-Corp certification on hospitality operations and strategies. This viewpoint reviews B Corp as an emerging trend in the United Kingdom’s hospitality sector. It discusses the collective potential of B Corps to disrupt the hospitality market and enable its progress towards more inclusive, resilient and environmentally sustainable business models and practices. The viewpoint proposes a research agenda underpinned by four perspectives which can inform the emerging academic and industry discourse on the policy, management and wider societal and environmental implications of the B-Corp movement in the hospitality sector of the UK and beyond.
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spelling doaj-art-1ad692d268b7422daa6b1fd02ad989a32025-08-20T03:05:26ZengTaylor & Francis GroupResearch in Hospitality Management2224-35342415-51522025-01-01151333710.1080/22243534.2025.2461704“Esprit de B Corps”: The rapid increase in B Corp accreditations across UK hospitality companies — a viewpoint on their collective potential and a future research agendaMark Ashton0Viachaslau Filimonau1Surrey Hospitality and Tourism Management, University of Surrey, Guildford, UKSurrey Hospitality and Tourism Management, University of Surrey, Guildford, UKThe rapid growth of B-Corp certified organisations in the UK hospitality sector calls for a better understanding of their potential to influence the supply and demand sides of the market. It also requires an outline of a dedicated research agenda which will inform the design and implementation of future studies concerned with the impact of the B-Corp certification on hospitality operations and strategies. This viewpoint reviews B Corp as an emerging trend in the United Kingdom’s hospitality sector. It discusses the collective potential of B Corps to disrupt the hospitality market and enable its progress towards more inclusive, resilient and environmentally sustainable business models and practices. The viewpoint proposes a research agenda underpinned by four perspectives which can inform the emerging academic and industry discourse on the policy, management and wider societal and environmental implications of the B-Corp movement in the hospitality sector of the UK and beyond.https://www.tandfonline.com/doi/10.1080/22243534.2025.2461704certificationcorporate social responsibilityhospitalitysustainability
spellingShingle Mark Ashton
Viachaslau Filimonau
“Esprit de B Corps”: The rapid increase in B Corp accreditations across UK hospitality companies — a viewpoint on their collective potential and a future research agenda
Research in Hospitality Management
certification
corporate social responsibility
hospitality
sustainability
title “Esprit de B Corps”: The rapid increase in B Corp accreditations across UK hospitality companies — a viewpoint on their collective potential and a future research agenda
title_full “Esprit de B Corps”: The rapid increase in B Corp accreditations across UK hospitality companies — a viewpoint on their collective potential and a future research agenda
title_fullStr “Esprit de B Corps”: The rapid increase in B Corp accreditations across UK hospitality companies — a viewpoint on their collective potential and a future research agenda
title_full_unstemmed “Esprit de B Corps”: The rapid increase in B Corp accreditations across UK hospitality companies — a viewpoint on their collective potential and a future research agenda
title_short “Esprit de B Corps”: The rapid increase in B Corp accreditations across UK hospitality companies — a viewpoint on their collective potential and a future research agenda
title_sort esprit de b corps the rapid increase in b corp accreditations across uk hospitality companies a viewpoint on their collective potential and a future research agenda
topic certification
corporate social responsibility
hospitality
sustainability
url https://www.tandfonline.com/doi/10.1080/22243534.2025.2461704
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