Research on the application of Chinese style illustration in traditional food packaging design
As a unique visual expression of China, Chinese style illustration considers both connotation and artistry. This paper analyzes the artistic expression of Chinese style illustration and its application value in traditional food packaging design. It is found that the application of Chinese style illu...
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| Format: | Article |
| Language: | English |
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The Editorial Office of Food and Machinery
2024-08-01
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| Series: | Shipin yu jixie |
| Subjects: | |
| Online Access: | http://www.ifoodmm.com/spyjx/article/abstract/20240831?st=article_issue |
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| _version_ | 1850227261700046848 |
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| author | YAN Mengjie ZHANG Jian |
| author_facet | YAN Mengjie ZHANG Jian |
| author_sort | YAN Mengjie |
| collection | DOAJ |
| description | As a unique visual expression of China, Chinese style illustration considers both connotation and artistry. This paper analyzes the artistic expression of Chinese style illustration and its application value in traditional food packaging design. It is found that the application of Chinese style illustration in traditional food packaging design can create a differentiated brand image, enhance the communication of brand culture, and establish brand loyalty among consumers. The application strategy of national style illustration in traditional food packaging design is also proposed. |
| format | Article |
| id | doaj-art-1aa8f155c11946df9cb6613c0bc06bad |
| institution | OA Journals |
| issn | 1003-5788 |
| language | English |
| publishDate | 2024-08-01 |
| publisher | The Editorial Office of Food and Machinery |
| record_format | Article |
| series | Shipin yu jixie |
| spelling | doaj-art-1aa8f155c11946df9cb6613c0bc06bad2025-08-20T02:04:52ZengThe Editorial Office of Food and MachineryShipin yu jixie1003-57882024-08-0140822122510.13652/j.spjx.1003.5788.2024.601241003-5788（2024）08-0221-05Research on the application of Chinese style illustration in traditional food packaging designYAN Mengjie0ZHANG Jian1School of Design Art, Changsha University of Science and Technology, Changsha, Hunan 410114, ChianSchool of Design Art, Changsha University of Science and Technology, Changsha, Hunan 410114, ChianAs a unique visual expression of China, Chinese style illustration considers both connotation and artistry. This paper analyzes the artistic expression of Chinese style illustration and its application value in traditional food packaging design. It is found that the application of Chinese style illustration in traditional food packaging design can create a differentiated brand image, enhance the communication of brand culture, and establish brand loyalty among consumers. The application strategy of national style illustration in traditional food packaging design is also proposed.http://www.ifoodmm.com/spyjx/article/abstract/20240831?st=article_issueillustrationchinese styletraditional foodpackaging design |
| spellingShingle | YAN Mengjie ZHANG Jian Research on the application of Chinese style illustration in traditional food packaging design Shipin yu jixie illustration chinese style traditional food packaging design |
| title | Research on the application of Chinese style illustration in traditional food packaging design |
| title_full | Research on the application of Chinese style illustration in traditional food packaging design |
| title_fullStr | Research on the application of Chinese style illustration in traditional food packaging design |
| title_full_unstemmed | Research on the application of Chinese style illustration in traditional food packaging design |
| title_short | Research on the application of Chinese style illustration in traditional food packaging design |
| title_sort | research on the application of chinese style illustration in traditional food packaging design |
| topic | illustration chinese style traditional food packaging design |
| url | http://www.ifoodmm.com/spyjx/article/abstract/20240831?st=article_issue |
| work_keys_str_mv | AT yanmengjie researchontheapplicationofchinesestyleillustrationintraditionalfoodpackagingdesign AT zhangjian researchontheapplicationofchinesestyleillustrationintraditionalfoodpackagingdesign |