The effect of contextual advertising on e-engagement with content relevance as mediation: Survey on Kienka official Instagram followers
Purpose – This study aims to obtain an overview and analyze the influence of contextual advertising on e-engagement with Content Relevance as a mediating variable on Kienka Official Instagram followers. Design/methodology/approach – This research is descriptive and verification with a quantitative...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Indonesia
2025-03-01
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| Series: | Jurnal Siasat Bisnis |
| Subjects: | |
| Online Access: | https://journal.uii.ac.id/JSB/article/view/38974 |
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