Empathy as a driver of social entrepreneurship: insights from the Bulgarian context

Social entrepreneurship, understudied as a business and social phenomenon, hides its potential, and what drives those involved in a social activity still needs to be clarified. The paper's authors assume that empathy is the basis of starting a socially significant business and seek confirmation...

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Main Authors: Ana Todorova, Irina Kostadinova, Nataliya Venelinova
Format: Article
Language:English
Published: Entrepreneurship and Sustainability Center 2024-12-01
Series:Entrepreneurship and Sustainability Issues
Online Access:https://jssidoi.org/jesi/article/1247
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author Ana Todorova
Irina Kostadinova
Nataliya Venelinova
author_facet Ana Todorova
Irina Kostadinova
Nataliya Venelinova
author_sort Ana Todorova
collection DOAJ
description Social entrepreneurship, understudied as a business and social phenomenon, hides its potential, and what drives those involved in a social activity still needs to be clarified. The paper's authors assume that empathy is the basis of starting a socially significant business and seek confirmation of this thesis in direct communication with social entrepreneurs from Bulgaria. The research methodology is based on the author's conceptual framework, which includes two groups of results – quantitative and qualitative – that aim to confirm or reject the formulated hypotheses. The results show a positive relationship between empathy and starting a socially engaged business. The analysis identifies empathy as a vital catalyst for the social entrepreneur, along with communication skills, emotional intelligence, and critical thinking. The research shows that empathy is a prerequisite for starting a socially engaged business and can significantly contribute to the organisation's success. At the same time, there is a subjective conclusion that Bulgarian social entrepreneurs are not responsive enough, which may hinder social changes and the development of social enterprises in the country. Future research will explore that topic.
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spelling doaj-art-1a6061d59f954eb4bc209edaf869e2bf2025-08-20T02:05:13ZengEntrepreneurship and Sustainability CenterEntrepreneurship and Sustainability Issues2345-02822024-12-01122718410.9770/n4955682927Empathy as a driver of social entrepreneurship: insights from the Bulgarian contextAna Todorovahttps://orcid.org/0009-0007-2993-077XIrina Kostadinovahttps://orcid.org/0000-0001-8845-7598Nataliya Venelinovahttps://orcid.org/0000-0002-7580-5263Social entrepreneurship, understudied as a business and social phenomenon, hides its potential, and what drives those involved in a social activity still needs to be clarified. The paper's authors assume that empathy is the basis of starting a socially significant business and seek confirmation of this thesis in direct communication with social entrepreneurs from Bulgaria. The research methodology is based on the author's conceptual framework, which includes two groups of results – quantitative and qualitative – that aim to confirm or reject the formulated hypotheses. The results show a positive relationship between empathy and starting a socially engaged business. The analysis identifies empathy as a vital catalyst for the social entrepreneur, along with communication skills, emotional intelligence, and critical thinking. The research shows that empathy is a prerequisite for starting a socially engaged business and can significantly contribute to the organisation's success. At the same time, there is a subjective conclusion that Bulgarian social entrepreneurs are not responsive enough, which may hinder social changes and the development of social enterprises in the country. Future research will explore that topic.https://jssidoi.org/jesi/article/1247
spellingShingle Ana Todorova
Irina Kostadinova
Nataliya Venelinova
Empathy as a driver of social entrepreneurship: insights from the Bulgarian context
Entrepreneurship and Sustainability Issues
title Empathy as a driver of social entrepreneurship: insights from the Bulgarian context
title_full Empathy as a driver of social entrepreneurship: insights from the Bulgarian context
title_fullStr Empathy as a driver of social entrepreneurship: insights from the Bulgarian context
title_full_unstemmed Empathy as a driver of social entrepreneurship: insights from the Bulgarian context
title_short Empathy as a driver of social entrepreneurship: insights from the Bulgarian context
title_sort empathy as a driver of social entrepreneurship insights from the bulgarian context
url https://jssidoi.org/jesi/article/1247
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