Research on the recommendation strategy of dual-channel manufacturers for hybrid e-commerce platforms

Research on the recommendation strategy of dual-channel manufacturers for hybrid e-commerce platforms

IntroductionIn the context of hybrid e-commerce platforms with reselling mode and agency mode, this study considers the issue of channel management by manufacturers through recommendation strategies.MethodsFor three dual-channel structures composed of e-commerce platforms, manufacturers, and third-p...

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Bibliographic Details
Main Author: Yang Wang
Format: Article
Language:English
Published: Frontiers Media S.A. 2024-12-01
Series:Frontiers in Physics
Subjects:
recommendation strategy
channel structure
sales model
e-commerce platform
agency selling
Online Access:https://www.frontiersin.org/articles/10.3389/fphy.2024.1455165/full
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