The Sacred in Contemporary Advertising

As part of the contemporary media culture, advertising constantly mediates the relationship between the institutional dimension of religion (namely the church) and the community, given the specific position of the Catholic religion: transparent, based on dialogue and the continuous questioning of th...

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Main Author: Cătălin Soreanu
Format: Article
Language:deu
Published: “George Enescu” National University of Arts of Iași 2016-05-01
Series:Anastasis: Research in Medieval Culture and Art
Subjects:
Online Access:http://anastasis-review.ro/wp-content/uploads/2016/10/III1-Catalin-Soreanu-BDT.pdf
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author Cătălin Soreanu
author_facet Cătălin Soreanu
author_sort Cătălin Soreanu
collection DOAJ
description As part of the contemporary media culture, advertising constantly mediates the relationship between the institutional dimension of religion (namely the church) and the community, given the specific position of the Catholic religion: transparent, based on dialogue and the continuous questioning of the relationship between man and divinity. To manage their presence in public life, the church constantly approaches new media and specific forms of communication (posters, street banners and meshes, websites or interactive mobile structures).
format Article
id doaj-art-1a2cc77f20ae42db84c0740b3dd7f5f3
institution DOAJ
issn 2392-862X
2392-9472
language deu
publishDate 2016-05-01
publisher “George Enescu” National University of Arts of Iași
record_format Article
series Anastasis: Research in Medieval Culture and Art
spelling doaj-art-1a2cc77f20ae42db84c0740b3dd7f5f32025-08-20T02:52:42Zdeu“George Enescu” National University of Arts of IașiAnastasis: Research in Medieval Culture and Art2392-862X2392-94722016-05-01III1149158The Sacred in Contemporary AdvertisingCătălin Soreanu0Assist. Prof., “George Enescu” National University of Arts, Iași, RomaniaAs part of the contemporary media culture, advertising constantly mediates the relationship between the institutional dimension of religion (namely the church) and the community, given the specific position of the Catholic religion: transparent, based on dialogue and the continuous questioning of the relationship between man and divinity. To manage their presence in public life, the church constantly approaches new media and specific forms of communication (posters, street banners and meshes, websites or interactive mobile structures).http://anastasis-review.ro/wp-content/uploads/2016/10/III1-Catalin-Soreanu-BDT.pdfadvertisingpostermediachurchsacredculturecontemporary
spellingShingle Cătălin Soreanu
The Sacred in Contemporary Advertising
Anastasis: Research in Medieval Culture and Art
advertising
poster
media
church
sacred
culture
contemporary
title The Sacred in Contemporary Advertising
title_full The Sacred in Contemporary Advertising
title_fullStr The Sacred in Contemporary Advertising
title_full_unstemmed The Sacred in Contemporary Advertising
title_short The Sacred in Contemporary Advertising
title_sort sacred in contemporary advertising
topic advertising
poster
media
church
sacred
culture
contemporary
url http://anastasis-review.ro/wp-content/uploads/2016/10/III1-Catalin-Soreanu-BDT.pdf
work_keys_str_mv AT catalinsoreanu thesacredincontemporaryadvertising
AT catalinsoreanu sacredincontemporaryadvertising