Round, just-below, or precise prices? Cultural differences in the prevalence of price endings in E-commerce
IntroductionThe consumer literature distinguishes between three different price endings: round (e.g., $10.00), just-below (e.g., $9.99), and precise (e.g., $9.87) prices. Extant research suggests that these prices can differ markedly in their prevalence between countries. Despite some empirical indi...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-03-01
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| Series: | Frontiers in Behavioral Economics |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/frbhe.2025.1296207/full |
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