An Inquiry into Inferior and Superior Role Portrayals in Multi-racial Television Advertisements
This study is an analysis of black and white respondents' reactions to inferior and superior role portrayals In South African multi-racial television advertisements. The study was contracted with 116 white students from the UOFS and 116 black students from the UFH. General results of similar t...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-11-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/2097 |
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