Linking Tourist Willingness to Pay and Beach Management: A Travel Cost Analysis for Balandra Marine Park, Mexico
Balandra, one of the most popular beaches in La Paz, Baja California Sur, was declared a flora and fauna protection area in 2012, and in 2019, the Mexican government chose it as the best beach in Mexico during the Tianguis Turistico celebrated on that year. Because of this latter distinction, this b...
Saved in:
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-10-01
|
| Series: | Tourism and Hospitality |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-5768/5/4/53 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850085564549693440 |
|---|---|
| author | Mónica Moreno-Gutiérrez Víctor Hernández-Trejo Ramón Valdivia-Alcalá Judith Juárez-Mancilla Plácido Roberto Cruz-Chávez Ulianov Jakes-Cota |
| author_facet | Mónica Moreno-Gutiérrez Víctor Hernández-Trejo Ramón Valdivia-Alcalá Judith Juárez-Mancilla Plácido Roberto Cruz-Chávez Ulianov Jakes-Cota |
| author_sort | Mónica Moreno-Gutiérrez |
| collection | DOAJ |
| description | Balandra, one of the most popular beaches in La Paz, Baja California Sur, was declared a flora and fauna protection area in 2012, and in 2019, the Mexican government chose it as the best beach in Mexico during the Tianguis Turistico celebrated on that year. Because of this latter distinction, this beach currently faces overcrowding. Formulating effective management policies depends, to a certain extent, on the knowledge of their recreational value and visitor characteristics. Recreational value allows us to know the benefits of the tradeoffs among the ecosystem services and society and exhibit the value of possible damages to marine ecosystems, like the one caused in 2022 by the fire of a tourist boat inside Balandra. Using the individual travel cost method and applying 159 questionnaires to site visitors, the individual willingness to pay to access Balandra Beach was estimated, resulting in USD 11.11/day/visitor. Recreational economic value (REV) for Balandra was estimated using two essential criteria: first, the total visitors registered in 2021, and second, the daily maximum carrying capacity. Welfare recreational loss was also calculated, derived from the site’s two-month closure, using REV as a proxy. Finally, beach management options and possible environmental and economic policy instruments that could be implemented are discussed. |
| format | Article |
| id | doaj-art-19b071102aba48888ffcf4e34ac3cdfc |
| institution | DOAJ |
| issn | 2673-5768 |
| language | English |
| publishDate | 2024-10-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Tourism and Hospitality |
| spelling | doaj-art-19b071102aba48888ffcf4e34ac3cdfc2025-08-20T02:43:41ZengMDPI AGTourism and Hospitality2673-57682024-10-015492294110.3390/tourhosp5040053Linking Tourist Willingness to Pay and Beach Management: A Travel Cost Analysis for Balandra Marine Park, MexicoMónica Moreno-Gutiérrez0Víctor Hernández-Trejo1Ramón Valdivia-Alcalá2Judith Juárez-Mancilla3Plácido Roberto Cruz-Chávez4Ulianov Jakes-Cota5Environmental Economics Research Center, Economics Department, Universidad Autónoma de Baja California Sur, La Paz 23080, MexicoEnvironmental Economics Research Center, Economics Department, Universidad Autónoma de Baja California Sur, La Paz 23080, MexicoEconomic and Administrative Sciences Division, Universidad Autónoma Chapingo, Texcoco 56230, MexicoEconomics Department, Universidad Autónoma de Baja California Sur, La Paz 23080, MexicoEconomics Department, Universidad Autónoma de Baja California Sur, La Paz 23080, MexicoFisheries Department, Centro Interdisciplinario de Ciencias Marinas—Instituto Politécnico Nacional, La Paz 23096, MexicoBalandra, one of the most popular beaches in La Paz, Baja California Sur, was declared a flora and fauna protection area in 2012, and in 2019, the Mexican government chose it as the best beach in Mexico during the Tianguis Turistico celebrated on that year. Because of this latter distinction, this beach currently faces overcrowding. Formulating effective management policies depends, to a certain extent, on the knowledge of their recreational value and visitor characteristics. Recreational value allows us to know the benefits of the tradeoffs among the ecosystem services and society and exhibit the value of possible damages to marine ecosystems, like the one caused in 2022 by the fire of a tourist boat inside Balandra. Using the individual travel cost method and applying 159 questionnaires to site visitors, the individual willingness to pay to access Balandra Beach was estimated, resulting in USD 11.11/day/visitor. Recreational economic value (REV) for Balandra was estimated using two essential criteria: first, the total visitors registered in 2021, and second, the daily maximum carrying capacity. Welfare recreational loss was also calculated, derived from the site’s two-month closure, using REV as a proxy. Finally, beach management options and possible environmental and economic policy instruments that could be implemented are discussed.https://www.mdpi.com/2673-5768/5/4/53coastal tourismmarine protected areabeach managementGulf of Californiarecreational economic value |
| spellingShingle | Mónica Moreno-Gutiérrez Víctor Hernández-Trejo Ramón Valdivia-Alcalá Judith Juárez-Mancilla Plácido Roberto Cruz-Chávez Ulianov Jakes-Cota Linking Tourist Willingness to Pay and Beach Management: A Travel Cost Analysis for Balandra Marine Park, Mexico Tourism and Hospitality coastal tourism marine protected area beach management Gulf of California recreational economic value |
| title | Linking Tourist Willingness to Pay and Beach Management: A Travel Cost Analysis for Balandra Marine Park, Mexico |
| title_full | Linking Tourist Willingness to Pay and Beach Management: A Travel Cost Analysis for Balandra Marine Park, Mexico |
| title_fullStr | Linking Tourist Willingness to Pay and Beach Management: A Travel Cost Analysis for Balandra Marine Park, Mexico |
| title_full_unstemmed | Linking Tourist Willingness to Pay and Beach Management: A Travel Cost Analysis for Balandra Marine Park, Mexico |
| title_short | Linking Tourist Willingness to Pay and Beach Management: A Travel Cost Analysis for Balandra Marine Park, Mexico |
| title_sort | linking tourist willingness to pay and beach management a travel cost analysis for balandra marine park mexico |
| topic | coastal tourism marine protected area beach management Gulf of California recreational economic value |
| url | https://www.mdpi.com/2673-5768/5/4/53 |
| work_keys_str_mv | AT monicamorenogutierrez linkingtouristwillingnesstopayandbeachmanagementatravelcostanalysisforbalandramarineparkmexico AT victorhernandeztrejo linkingtouristwillingnesstopayandbeachmanagementatravelcostanalysisforbalandramarineparkmexico AT ramonvaldiviaalcala linkingtouristwillingnesstopayandbeachmanagementatravelcostanalysisforbalandramarineparkmexico AT judithjuarezmancilla linkingtouristwillingnesstopayandbeachmanagementatravelcostanalysisforbalandramarineparkmexico AT placidorobertocruzchavez linkingtouristwillingnesstopayandbeachmanagementatravelcostanalysisforbalandramarineparkmexico AT ulianovjakescota linkingtouristwillingnesstopayandbeachmanagementatravelcostanalysisforbalandramarineparkmexico |