A Qualitative Analysis of the Impact of Perceived Corporate Social Responsibility on Employees’ Affective Commitment

Despite the growing interest in corporate social responsibility (CSR) issues, research on micro-CSR remains an emerging field, offering new insights. In this context, this study investigates the perceived effects of different CSR components on employees’ affective organizational commitment, drawing...

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Main Authors: Raihène Raho, Houari Benchikh
Format: Article
Language:English
Published: Academic Research and Publishing UG (AR&P) 2025-03-01
Series:Business Ethics and Leadership
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Online Access:https://armgpublishing.com/wp-content/uploads/2025/04/BEL_1_2025_4.pdf
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author Raihène Raho
Houari Benchikh
author_facet Raihène Raho
Houari Benchikh
author_sort Raihène Raho
collection DOAJ
description Despite the growing interest in corporate social responsibility (CSR) issues, research on micro-CSR remains an emerging field, offering new insights. In this context, this study investigates the perceived effects of different CSR components on employees’ affective organizational commitment, drawing on social exchange theory, social identity theory, and stakeholder theory. The methodology includes a qualitative cross-case and thematic analysis based on a deductive approach using NVivo 14 qualitative data processing software. Data were collected through semi-structured interviews with eight employees from four different sectors operating in the Algerian context. Eleven pre-defined themes were identified in line with the objectives of the study. Based on the analysis of three main themes, the results support the proposition that employees’ perceptions of CSR towards social and non-social stakeholders significantly and positively impact their affective commitment. Employees’ perceptions of CSR towards customers positively impact their affective commitment, although this effect is less pronounced and partially significant. Additionally, employees’ perceptions of CSR towards them have a significant and positive impact on their affective commitment. In addition to the primary findings, the analysis of the interviews revealed that attachment and organizational pride act as mediators, linking perceptions of CSR to employees’ affective commitment. These findings have several implications for current research, highlighting the importance of micro-CSR and revealing the mechanisms involved in individual attitudes within Algerian companies. This could be a valuable strategic tool for strengthening the affective commitment of Algerian employees. Furthermore, the study provides an overview of trends in responsible practices within these companies, with a particular focus on the sectors analyzed in this study.
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spelling doaj-art-199540e5058347e48e0e237d8e72f0df2025-08-20T03:10:07ZengAcademic Research and Publishing UG (AR&P)Business Ethics and Leadership2520-67612520-63112025-03-0191436410.61093/bel.9(1).43-64.2025A Qualitative Analysis of the Impact of Perceived Corporate Social Responsibility on Employees’ Affective CommitmentRaihène Raho0https://orcid.org/0000-0003-1708-4119Houari Benchikh1https://orcid.org/0009-0000-3600-7907Ph.D. Student, Department of Management Sciences, Faculty of Economics, Commercial and Management Sciences, University of Oran 2 Mohamed Ben Ahmed, AlgeriaPh.D., Full Professor, Department of Management Sciences, Faculty of Economics, Commercial and Management Sciences, University of Oran 2 Mohamed Ben Ahmed, AlgeriaDespite the growing interest in corporate social responsibility (CSR) issues, research on micro-CSR remains an emerging field, offering new insights. In this context, this study investigates the perceived effects of different CSR components on employees’ affective organizational commitment, drawing on social exchange theory, social identity theory, and stakeholder theory. The methodology includes a qualitative cross-case and thematic analysis based on a deductive approach using NVivo 14 qualitative data processing software. Data were collected through semi-structured interviews with eight employees from four different sectors operating in the Algerian context. Eleven pre-defined themes were identified in line with the objectives of the study. Based on the analysis of three main themes, the results support the proposition that employees’ perceptions of CSR towards social and non-social stakeholders significantly and positively impact their affective commitment. Employees’ perceptions of CSR towards customers positively impact their affective commitment, although this effect is less pronounced and partially significant. Additionally, employees’ perceptions of CSR towards them have a significant and positive impact on their affective commitment. In addition to the primary findings, the analysis of the interviews revealed that attachment and organizational pride act as mediators, linking perceptions of CSR to employees’ affective commitment. These findings have several implications for current research, highlighting the importance of micro-CSR and revealing the mechanisms involved in individual attitudes within Algerian companies. This could be a valuable strategic tool for strengthening the affective commitment of Algerian employees. Furthermore, the study provides an overview of trends in responsible practices within these companies, with a particular focus on the sectors analyzed in this study.https://armgpublishing.com/wp-content/uploads/2025/04/BEL_1_2025_4.pdfaffective commitmentalgerian employeesattitudescsr perceptionssocial exchange theorysocial identity theorystakeholder theory
spellingShingle Raihène Raho
Houari Benchikh
A Qualitative Analysis of the Impact of Perceived Corporate Social Responsibility on Employees’ Affective Commitment
Business Ethics and Leadership
affective commitment
algerian employees
attitudes
csr perceptions
social exchange theory
social identity theory
stakeholder theory
title A Qualitative Analysis of the Impact of Perceived Corporate Social Responsibility on Employees’ Affective Commitment
title_full A Qualitative Analysis of the Impact of Perceived Corporate Social Responsibility on Employees’ Affective Commitment
title_fullStr A Qualitative Analysis of the Impact of Perceived Corporate Social Responsibility on Employees’ Affective Commitment
title_full_unstemmed A Qualitative Analysis of the Impact of Perceived Corporate Social Responsibility on Employees’ Affective Commitment
title_short A Qualitative Analysis of the Impact of Perceived Corporate Social Responsibility on Employees’ Affective Commitment
title_sort qualitative analysis of the impact of perceived corporate social responsibility on employees affective commitment
topic affective commitment
algerian employees
attitudes
csr perceptions
social exchange theory
social identity theory
stakeholder theory
url https://armgpublishing.com/wp-content/uploads/2025/04/BEL_1_2025_4.pdf
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