Unveiling communication strategies through public space signs: a linguistic landscape study in Badung Smart Heritage Market, Bali-Indonesia

Unveiling communication strategies through public space signs: a linguistic landscape study in Badung Smart Heritage Market, Bali-Indonesia

This study highlights the communication strategies used in outdoor signage at the Badung Smart Heritage Market in Bali, Indonesia, exploring the factors influencing language choices and how these signs interact with local cultural identity to shape visitor experiences. Data was collected through obs...

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Bibliographic Details
Main Authors: Ketut Widya Purnawati, Ketut Artawa, Made Sri Satyawati, I. Nyoman Kardana
Format: Article
Language:English
Published: Taylor & Francis Group 2025-12-01
Series:Cogent Arts & Humanities
Subjects:
Communication strategy
smart heritage market
public signs
language
linguistic landscape
social sciences
Online Access:https://www.tandfonline.com/doi/10.1080/23311983.2024.2444045
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