Breaking Barriers: How Creativity Drives Research
There are many difficulties in carrying out academic research, but one of the first barriers we encounter throughout our careers as researchers is the difficulty of working on relevant and innovative topics. In this honest and inspiring conversation about creativity and innovation in academic resear...
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| Format: | Article |
| Language: | English |
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Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2025-02-01
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| Series: | BAR: Brazilian Administration Review |
| Subjects: | |
| Online Access: | https://bar.anpad.org.br/index.php/bar/article/view/694 |
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| _version_ | 1850171390499487744 |
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| author | Russell W. Belk Renata Andreoni Barboza |
| author_facet | Russell W. Belk Renata Andreoni Barboza |
| author_sort | Russell W. Belk |
| collection | DOAJ |
| description | There are many difficulties in carrying out academic research, but one of the first barriers we encounter throughout our careers as researchers is the difficulty of working on relevant and innovative topics. In this honest and inspiring conversation about creativity and innovation in academic research, Dr. Renata Andreoni Barboza, a lecturer in marketing from the University Center Ibmec-RJ, engages with eminent Professor of Marketing Russell W. Belk from the Schulich School of Business. In this thought-provoking conversation, they discuss the difficulties in identifying new academic research topics, the search for innovation, and valuable guidance for researchers who want to get out of their comfort zone. |
| format | Article |
| id | doaj-art-1941c57429a04cc2b5d230f6f9069d36 |
| institution | OA Journals |
| issn | 1807-7692 |
| language | English |
| publishDate | 2025-02-01 |
| publisher | Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) |
| record_format | Article |
| series | BAR: Brazilian Administration Review |
| spelling | doaj-art-1941c57429a04cc2b5d230f6f9069d362025-08-20T02:20:17ZengAssociação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)BAR: Brazilian Administration Review1807-76922025-02-01221e250035e25003510.1590/1807-7692bar2025250035694Breaking Barriers: How Creativity Drives ResearchRussell W. Belk0Renata Andreoni Barboza1York University, Schulich School of Business, North York, ON, CanadaCentro Universitario Ibmec, Rio de Janeiro, RJ, BrazilThere are many difficulties in carrying out academic research, but one of the first barriers we encounter throughout our careers as researchers is the difficulty of working on relevant and innovative topics. In this honest and inspiring conversation about creativity and innovation in academic research, Dr. Renata Andreoni Barboza, a lecturer in marketing from the University Center Ibmec-RJ, engages with eminent Professor of Marketing Russell W. Belk from the Schulich School of Business. In this thought-provoking conversation, they discuss the difficulties in identifying new academic research topics, the search for innovation, and valuable guidance for researchers who want to get out of their comfort zone.https://bar.anpad.org.br/index.php/bar/article/view/694creativityinnovationresearch |
| spellingShingle | Russell W. Belk Renata Andreoni Barboza Breaking Barriers: How Creativity Drives Research BAR: Brazilian Administration Review creativity innovation research |
| title | Breaking Barriers: How Creativity Drives Research |
| title_full | Breaking Barriers: How Creativity Drives Research |
| title_fullStr | Breaking Barriers: How Creativity Drives Research |
| title_full_unstemmed | Breaking Barriers: How Creativity Drives Research |
| title_short | Breaking Barriers: How Creativity Drives Research |
| title_sort | breaking barriers how creativity drives research |
| topic | creativity innovation research |
| url | https://bar.anpad.org.br/index.php/bar/article/view/694 |
| work_keys_str_mv | AT russellwbelk breakingbarriershowcreativitydrivesresearch AT renataandreonibarboza breakingbarriershowcreativitydrivesresearch |